HUGE NUMBERS FOR NRL FINALS POINTS TO A MASSIVE GRAND FINAL
Huge audience increases of 15% on traditional platforms across the NRL preliminary finals over the weekend, means this Sunday’s Grand Final has all the makings of an absolute blockbuster, as the Canberra Raiders take on the Sydney Roosters for the Telstra Premiership.
On Friday Night, the 1st Preliminary Final between the Raiders and Rabbitohs attracted a
national average audience of 1.568 million people (5 City: 770,000 / Regional: 438,000 / Fox: 360). The Metro average of 770,000 is an increase of 15% for the same match year on year.
On Saturday Night, the 2nd Preliminary Final between the Roosters and Storm drew
national average audience of 1.696 million people (5 City: 880,000 / Regional: 450,000 / Fox: 366,000). The Metro average of 880,000 is an increase of 14% for the same match year on year.
Overall,
4.190 million people tuned into Nine’s NRL Finals coverage for Week Three of Finals Footy.
QUOTE FROM NINE’S DIRECTOR OF SPORT, TOM MALONE
“
The stage is set for a David and Goliath showdown this Sunday. As most of Australia jumps on the Raiders bandwagon, will a record breaking Viking Clap be enough to drive this fairy tale to a happy ending? Or will the Roosters cement their place in history as one of the greatest ever teams with back to back Grand Finals? There’s only one place to see it – live, free and exclusive on Nine’s Wide World of Sports.”
QUOTE FROM NINE’S DIRECTOR OF SALES - SPORT, MATTHEW GRANGER
“What a fantastic audience result for our Finals partners, Sportsbet, Holden, Telstra, McDonalds and Harvey Norman. There is some very limited availability on Grand Final day, so for those clients who don’t want to miss out, move quickly so as to avoid disappointment!”
And Nine’s strategy to acquire all rights across all platforms has been further reinforced by the huge increases in Streaming numbers on 9NOW.
Across both Preliminary Finals, 9NOW recorded
220,000 stream starts (up 126%) for more than 6-Million minutes (up 89%), with an average VPM of
26,000 viewers (up 93%).