2020 Membership

[franklin2323]

Maybe If the womens game ever expands to a full league that could be the curtain raiser? I guess with the way reserves are now with 2nd tier club feeder system, and with no U20's national comp, its actually quite hard to guarantee a home reserve grade game that matches the schedule?
It probably only has some value for games in Sat and Sun anyway?

Yeah most weekend games have something before it but the weeknight games usually don’t and are the ones that need something done

 

[franklin2323]

Whilst thats not unusual at other events or somewhere like the cinema the difference is we want people to go to the footy at least every fortnight where as those other things you might only do a couple of times a year. Making it affordable is definitely one of the key strategies to building crowds. Price point is a difficult thing though, whilst $65 for a seat isnt that expensive compared to other live entertainment options, it is if you are wanting people to do it 12 times a year or more.

Last concert I went to was $70. It though ran from 7pm until midnight.
As opposed to an NRL game that runs for a couple of hours and is fortnightly

 

[The Mad Hatter]

Whilst thats not unusual at other events or somewhere like the cinema the difference is we want people to go to the footy at least every fortnight where as those other things you might only do a couple of times a year. Making it affordable is definitely one of the key strategies to building crowds. Price point is a difficult thing though, whilst $65 for a seat isnt that expensive compared to other live entertainment options, it is if you are wanting people to do it 12 times a year or more.

I went to cinema 7 times in school holidays. 4 times there were 10 people and 150 odd empty seats. Twice there were four people...my family at 2pm sessions.

 

[Wily Ole Dog]

You can argue in good faith or you can be dismissive.

Usually the season seat value item is something like a scarf or hat that isn't available to lower levels. The premium tiers at most clubs get something else again, depending on the club and the value of the membership.

It sounds like you're complaining about wanting something that already exists.

I couldn’t give a what I get. I’ve been a member since 1975 and a season ticket holder just as long.

the point, obviously lost on you, is that season ticket & general membership is a shit levels and the lack of entrepreneurial thinking in growing both is staggering

if you’re happy with the current levels.............. I better stop

 

[Timmah]

I couldn’t give a what I get. I’ve been a member since 1975 and a season ticket holder just as long.

the point, obviously lost on you, is that season ticket & general membership is a shit levels and the lack of entrepreneurial thinking in growing both is staggering

if you’re happy with the current levels.............. I better stop

That's not a point, that's a generalisation. You're speaking about airy fairy bullshit instead of saying exactly what you think they should do.

What "entrepreneurial thinking" are they not doing in growing these memberships?

 

[Perth Red]

That's not a point, that's a generalisation. You're speaking about airy fairy bullshit instead of saying exactly what you think they should do.

What "entrepreneurial thinking" are they not doing in growing these memberships?

A good start, like any good business, would be to survey the fans who are and arent members and get some insights into what makes them purchase (or not) and upgrade. Knowing what motivates the customer to buy is a good strategy to get them to buy more. I'm guessing most clubs management would have MBA's, at times it doesn't seem like it.

 

[Wily Ole Dog]

That's not a point, that's a generalisation. You're speaking about airy fairy bullshit instead of saying exactly what you think they should do.

What "entrepreneurial thinking" are they not doing in growing these memberships?

Yes, it was my point

as to what they should be doing, P Red made a good start to that as have I and other posters already

 

[Perth Red]

Here's a good example that's pertinent to me and shows the lazy cookie cutter thinking of clubs.
So I like the idea of being a Storm member to show my support for the club but also like a good deal. This is the WA membership offer for $75. Of the things you get really only the entry to the WA game has any value to me, problem is 1. it doesn't say what type of seat it is 2. I usually go with my wife and Uncle so if its not GA it means I wont be able to sit with them 3. It's $75 when I can get a decent seat for $50.

So what would have made me have purchased one?

1. A meet the players BBQ or event in Perth for me and a friend
2. Rather than a ticket a 50% discount code for buying up to 4 tickets to the Perth game
3. A raffle or similar to win a trip for two to Melbourne to watch the Storm at AAMI.

If this was the deal I would have gladly paid $100-$125.

• Access to Round 18 Bulldogs v Storm at HBF Park, Perth
• /General Admission access to a home game of your choice at AAMI Park
• /2020 exclusive member cap
• /2020 member card
• /Lanyard (with loyalty recognition)
• /Bumper sticker
• /10% discount off merchandise online and on game-day
• /Priority access to finals tickets should Storm participate
• /Periodic discounted ticket offers
• /Latest club news and weekly team announcement emails

 

[Wily Ole Dog]

Latest club news and weekly team announcement emails


I love this one, that all clubs tack on at the end as if they’re struggling to find anything else to pad out their offer

Red, it’s good to see you get the generic bumper sticker as well, Timmah will be relieved

 

[Timmah]

Latest club news and weekly team announcement emails


I love this one, that all clubs tack on at the end as if they’re struggling to find anything else to pad out their offer

Red, it’s good to see you get the generic bumper sticker as well, Timmah will be relieved

Do you actually think members don't value receiving direct updates from the club including member-first news?

 

[Wily Ole Dog]

Do you actually think members don't value receiving direct updates from the club including member-first news?

Do you actually think that updates from clubs are of any benefit as they are always leaked elsewhere first.

club emails are always the last of the smoke signals ........”member-first news”

oh and the pathetic numbers of memberships tells us they don’t give a

 

[Timmah]

Do you actually think that updates from clubs are of any benefit as they are always leaked elsewhere first.

club emails are always the last of the smoke signals ........”member-first news”

oh and the pathetic numbers of memberships tells us they don’t give a

If you don't want to have good faith discussions there's no point.

 

[Wily Ole Dog]

If you don't want to have good faith discussions there's no point.

Mate, you’ve rallied against any criticism of clubs or NRL in regards to the pathetic membership numbers.

You’ve attempted to bag off any suggestions whilst the numbers plummet below where they should be

Are you employed in marketing by any clubs or the NRL?

Your response to any comments has been very “protective”

 

[Perth Red]

I appreciate everyone is different and some might value a cap and lanyard but in that pack it is all worthless to me except the WA game ticket. And that has its problems as I have mentioned. My point is more that they put out these memberships with no real thought or consultation with their customers about what they would really value in a pack and what would encourage them to buy one or upgrade. Maybe one of the reasons we seem to have hit our membership ceiling.

 

[Wily Ole Dog]

I appreciate everyone is different and some might value a cap and lanyard but in that pack it is all worthless to me except the WA game ticket. And that has its problems as I have mentioned. My point is more that they put out these memberships with no real thought or consultation with their customers about what they would really value in a pack and what would encourage them to buy one or upgrade. Maybe one of the reasons we seem to have hit our membership ceiling.

 

[franklin2323]

Mate, you’ve rallied against any criticism of clubs or NRL in regards to the pathetic membership numbers.

You’ve attempted to bag off any suggestions whilst the numbers plummet below where they should be

Are you employed in marketing by any clubs or the NRL?

Your response to any comments has been very “protective”

I have wondered that very thing

 

[Timmah]

I appreciate everyone is different and some might value a cap and lanyard but in that pack it is all worthless to me except the WA game ticket. And that has its problems as I have mentioned. My point is more that they put out these memberships with no real thought or consultation with their customers about what they would really value in a pack and what would encourage them to buy one or upgrade. Maybe one of the reasons we seem to have hit our membership ceiling.

This seems like a "a clubs offering doesn't specifically suit me so I think it's shit", tbh.

All clubs undertake membership surveys, most annually. They can't cater to every person's whim.

What's in the packs isn't really a factor compared to the ease and availability of watching a game at home on a couch out of the weather, not having to worry about transport etc.

Thinking exponential growth should be a given is foolish too, IMO

 

[Perth Red]

This seems like a "a clubs offering doesn't specifically suit me so I think it's shit", tbh.

All clubs undertake membership surveys, most annually. They can't cater to every person's whim.

What's in the packs isn't really a factor compared to the ease and availability of watching a game at home on a couch out of the weather, not having to worry about transport etc.

Thinking exponential growth should be a given is foolish too, IMO

I gave my perspective on my clubs membership package most pertinent to me and also mentioned others may think differently, geez. I never said it’s sht, I said it doesn’t motivate me to buy one as it isn’t of good value to me. Guess what I’m a perspective customer. Offer me what I want and I’ll buy. Sales one O one.

do they? Do they survey non member supporters as by the nature of it that is where growth will come from? The old “its easier to sit on a couch” argument. Guess what it’s easier to stream an album than go to a concert, it’s easier to watch on your big screen than go to a cinema, it’s easier to not do anything at all, but we do,

if you don’t know customer motivation for buying then your in strife. Exponential? No, growth? Yes. But it won’t just happen by chance.

 

[franklin2323]

I gave my perspective on my clubs membership package most pertinent to me and also mentioned others may think differently, geez. I never said it’s sht, I said it doesn’t motivate me to buy one as it isn’t of good value to me. Guess what I’m a perspective customer. Offer me what I want and I’ll buy. Sales one O one.

do they? Do they survey non member supporters as by the nature of it that is where growth will come from? The old “its easier to sit on a couch” argument. Guess what it’s easier to stream an album than go to a concert, it’s easier to watch on your big screen than go to a cinema, it’s easier to not do anything at all, but we do,

if you don’t know customer motivation for buying then your in strife. Exponential? No, growth? Yes. But it won’t just happen by chance.

I have never done one in almost 20 years of being a member. Nor have I seen one to get those Facebook ‘members’ to sign up.

TV Ratings show NRL as being more popular than AFL. Yet memberships and crowds are no where near...why is that should be the next follow up

 

[Timmah]

I gave my perspective on my clubs membership package most pertinent to me and also mentioned others may think differently, geez. I never said it’s sht, I said it doesn’t motivate me to buy one as it isn’t of good value to me. Guess what I’m a perspective customer. Offer me what I want and I’ll buy. Sales one O one.

do they? Do they survey non member supporters as by the nature of it that is where growth will come from? The old “its easier to sit on a couch” argument. Guess what it’s easier to stream an album than go to a concert, it’s easier to watch on your big screen than go to a cinema, it’s easier to not do anything at all, but we do,

if you don’t know customer motivation for buying then your in strife. Exponential? No, growth? Yes. But it won’t just happen by chance.

You did say it didn't suit you, but then you went on to suggest that by extension, all the offerings are crap and accused them of no consultation etc. Which is false.

Clubs survey members, sometimes all, sometimes subsections of members, sometimes non-members. It relies on members firstly seeing the survey (many are done by third parties and can end up in junk; others are buried in a bigger email which could easily be missed).

If you want to be dismissive of the ease of watching at home be my guest, but it's the reality now, which brings me to...

I have never done one in almost 20 years of being a member. Nor have I seen one to get those Facebook ‘members’ to sign up.

TV Ratings show NRL as being more popular than AFL. Yet memberships and crowds are no where near...why is that should be the next follow up

NRL is a TV sport. It rates so well - more than AFL in most cases - because it's set up well for TV, for the most part it's covered well by its broadcasters - you get far more from the footy watching at home, be it stats, replays etc etc. By contrast, AFL is a better 'at the ground' experience as you aren't limited to what the camera is focusing on being a bigger field etc, not to mention the venues for most clubs are arguably easier to attend due to location, particularly in Melbourne.

Blaming lower memberships or lower crowds on one specific thing isn't really helpful, nor is putting forward your own experience as the norm for others - there are so many factors at play from TV, to cost, to location etc which stop people either going or joining.