baselinepanther
Bench
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& its potential unique veiwers & they only way they know that ... potentially .. is the length of the telecastReach is the number of unique individual viewers during a broadcast, that number over the course of a day isnt necessarily going to be any bigger than an AFL or NRL game.
Also note that day time television doesnt attract advertisers to the same extent prime time Thurs/Fri/Sat night does.
its BS
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