This will send Leaguex111 off to hostipal with sky high blood pressure!
Quote SMH. Q and A
Was Channel Seven interested?
No. They are heavily invested in the AFL and have a chairman in Kerry Stokes who is AFL obsessed. It was never an option in my eyes.
People question the wisdom of brokering a long-term broadcast deal when the NRL is at its weakest. Thoughts?
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Forget where we’re at right now. I went to the US and did my research and analysis about where the sports broadcast market is. I’m getting no less than what I was prepared to take before the coronavirus crisis came in. It’s a good deal for us.
Getting the same money in seven years’ time that you’re getting now is a good deal?
I think it will be better because we’ve carved a few things out. I can’t be more specific because it’s commercially sensitive. I’ve really appreciated the advice of [Fox Corp executive chairman] Lachlan Murdoch.
How so?
He’s doing a deal with the NFL in America. I’m working on the same strategy the NFL has. In my view, there’s a lifespan for traditional media, which gives you the maximum return for broadcast rights. The rest will give you revenue share and you have to provide production. That won’t produce the rivers of gold that we get now. The longer we have the traditional model, the more chance we have to build up our asset base. It gives us more certainty because we know what our revenues and costs are going to be over a long period of time. There’s a price for certainty.
Doesn’t a long-term deal also secure the future of Fox Sports, which is owned by the Murdochs?
Lachlan's taking a bigger risk than I am.