2023-2028 next tv deal discussion

[Perth Red]

You’ll be pulling your pud frantically if that happened to your beloved AFL

so a rumor.
about their wish list .
youre a n afl loving f**kwit who buys into every bit of propaganda or conjecture .

bless

 

[Chief_Chujo]

It sounds like Fox are getting exclusive Saturdays and no more guaranteed home team FTA in NSW/QLD. So they're definitely going to pay more then last time. With what they're losing, how much less Seven are paying we will have to wait and see.

 

[Perth Red]

It sounds like Fox are getting exclusive Saturdays and no more guaranteed home team FTA in NSW/QLD. So they're definitely going to pay more then last time. With what they're losing, how much less Seven are paying we will have to wait and see.

Having competitive tension will drive it up, look at what it did for the skynz deal for nrl which had been static for a decade until spark showed interest. Bit of competition and it went up 60% this deal.
$520mill would be a fair jump for them on last deal but close to previous jumps.

Previous afl deals
2007-2011 $156mill a year (nrl $83.3mill)
2012-2016 $250mill a year (nrl $225mill)
2017-2022 $416mill a year, $400 cash $16mill contra (nrl $385mill $365 cash $20mill contra)
2025- $?? (Nrl $402 mill)


looking at above you can see how poor the nrls deal has been this time compared To previous jumps. Previous deals went up $142mill and $160mill. Increase this time is a measly $17.4mill.
Gets even worse when you consider at least $5mill of the $17.4mill increase is contra not cash.

if afl do manage to realise a $100mill a year plus increase some very hard questions need to be asked of the nrl and why they have settled for such a small increase, Especially of its Australian tv partners who are paying zero $ cash extra despite extra content and a host of other concessions!

 

[The Penguin #6.]

Maybe a little closer to what really has been going on :


Currently, three out of nine games are broadcast by Seven during most rounds. Foxtel has the exclusive rights to the other six matches each week during the home-and-away season.

It’s understood that there won’t be any dramatic change to that arrangement.

Foxtel is expected to secure the exclusive rights to up to four Saturday matches, which would mirror the “Super Saturday” deal it enjoys with the NRL.

Mr McLachlan, who is stepping down from his post at the end of the season, brokered an extension to the existing deal during the pandemic, pushing it out to the beginning of 2025, ensuring the AFL would receive $946m from Foxtel and Seven across the 2023 and 2024 campaigns.

The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element.

It’s also understood that Seven is wary of overpaying for its portion of the AFL rights, especially after the network’s chief executive officer James Warburton conceded that the network paid too much for the most recent free-to-air rights to Test cricket and BBL.


The months-long media battle for a slice of the AFL rights has, for the first time, involved a willing battle between Australia’s free-to-air networks, Seven, Nine and Ten – and their respective streaming arms – and Foxtel (65 per cent owned by News Corp, publisher of The Australian).

Global streaming platform Amazon also expressed a wish to be part of the AFL’s broadcasting deal beyond 2024, but interest from both parties petered out several weeks ago.

The key take-out from that :

" The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element. "

So $ 500m per year is unlikely without significant contra.

 

[Iamback]

Maybe a little closer to what really has been going on :


Currently, three out of nine games are broadcast by Seven during most rounds. Foxtel has the exclusive rights to the other six matches each week during the home-and-away season.

It’s understood that there won’t be any dramatic change to that arrangement.

Foxtel is expected to secure the exclusive rights to up to four Saturday matches, which would mirror the “Super Saturday” deal it enjoys with the NRL.

Mr McLachlan, who is stepping down from his post at the end of the season, brokered an extension to the existing deal during the pandemic, pushing it out to the beginning of 2025, ensuring the AFL would receive $946m from Foxtel and Seven across the 2023 and 2024 campaigns.

The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element.

It’s also understood that Seven is wary of overpaying for its portion of the AFL rights, especially after the network’s chief executive officer James Warburton conceded that the network paid too much for the most recent free-to-air rights to Test cricket and BBL.


The months-long media battle for a slice of the AFL rights has, for the first time, involved a willing battle between Australia’s free-to-air networks, Seven, Nine and Ten – and their respective streaming arms – and Foxtel (65 per cent owned by News Corp, publisher of The Australian).

Global streaming platform Amazon also expressed a wish to be part of the AFL’s broadcasting deal beyond 2024, but interest from both parties petered out several weeks ago.

The key take-out from that :

" The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element. "

So $ 500m per year is unlikely without significant contra.

Not a surprise, FTA value these days in Sport is very low and despite the spin there are no real competition to Fox on the pay TV market. Yet anyway

 

[Perth Red]

I’d be surprised if they sign a six year deal unless for signifcant amount. The tv landscape is rapidly changing and six years from 2025 is a long time to be locked in to a traditional model, if that’s what they go with.

 

[Iamback]

I’d be surprised if they sign a six year deal unless for signifcant amount. The tv landscape is rapidly changing and six years from 2025 is a long time to be locked in to a traditional model, if that’s what they go with.

Nothing will change anytime soon

 

[The Penguin #6.]

Channel 7 will be all over this data; by the time 2025 comes around how much lower will figures be ?

" But deeper analysis by The Australian Financial Review of the commercially available ratings data collected by OzTAM provides some red flags for the AFL and its future broadcaster.

The five capital city average audience for all AFL matches in the home-and-away season shows that the average ratings have fallen by close to 20 per cent from last year and about a quarter from the peaks of the pandemic lockdown in 2020.


Perhaps more concerning is that the average audience has fallen below the pre-pandemic levels set in 2019.

Despite the simplistic picture it presents, the five-city average for this year’s home-and-away series totalled 435,185 viewers. That is down from 508,030 last year and the peak of 544,099 in 2020. It is also below the 506,540 viewer average in 2019.

The novelty of Thursday night AFL also appears to be waning, with the average audience falling from 588,642 in 2019, to 550,733 in 2021 but just 453,211 viewers this year.

It’s a similar story for Friday and Saturday night games.

This year’s Friday night games have fallen from 568,163 in 2019, 584,771 in 2020, 561,925 in 2021 to 480,180 viewers this year.

The Saturday night games have dipped even more steeply, from 486,088 in 2019 to 504,130 in 2020, 485,949 in 2021 but just 394,186 this year.

The ratings dip might go some way to explain why speculation continues about an “underwhelming” bidding race that might only draw a “modest increase” on the last broadcast deal. "


As the American politician said: " reality has a habit of intruding " or alternatively as the rapper said " don`t believe the hype ".

 

[The_Wookie]

 

[Colk]

Jesus

 

[Perth Red]

Nothing will change anytime soon

We are talking 2030/31 for them. that’s not soon in terms of entertainment evolution. Think back nine years to now and how streaming has changed the landscape in main stream tv. Who knows where sports coverage will be in 8/9 years time.

 

[Perth Red]

So basically the conditions of the two codes deals will now be the same according to that other than the ninth game slot. And for that afl are allegedly going to get $550mill in australia compared to our $370mill. $180mill a year difference!
Despite our sport having larger audiences and value of origin. Ffs We look like getting well and truly screwed yet again from our Australian broadcast partners.

looking forward to hearing how the Vlandys apologists spin this one!

 

[Iamback]

We are talking 2030/31 for them. that’s not soon in terms of entertainment evolution. Think back nine years to now and how streaming has changed the landscape in main stream tv. Who knows where sports coverage will be in 8/9 years time.

Fox has both set top box and streaming, As well as the infastructure needed

 

[ayatollah_murdoch]

Looks like @Perth Red on the money. $520m p.a. cash.

Out of curiosity, the NRL figure of $402m p.a. - how much does that increase to when the Dolphins enter the competition?

 

[Wb1234]

Maybe a little closer to what really has been going on :


Currently, three out of nine games are broadcast by Seven during most rounds. Foxtel has the exclusive rights to the other six matches each week during the home-and-away season.

It’s understood that there won’t be any dramatic change to that arrangement.

Foxtel is expected to secure the exclusive rights to up to four Saturday matches, which would mirror the “Super Saturday” deal it enjoys with the NRL.

Mr McLachlan, who is stepping down from his post at the end of the season, brokered an extension to the existing deal during the pandemic, pushing it out to the beginning of 2025, ensuring the AFL would receive $946m from Foxtel and Seven across the 2023 and 2024 campaigns.

The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element.

It’s also understood that Seven is wary of overpaying for its portion of the AFL rights, especially after the network’s chief executive officer James Warburton conceded that the network paid too much for the most recent free-to-air rights to Test cricket and BBL.


The months-long media battle for a slice of the AFL rights has, for the first time, involved a willing battle between Australia’s free-to-air networks, Seven, Nine and Ten – and their respective streaming arms – and Foxtel (65 per cent owned by News Corp, publisher of The Australian).

Global streaming platform Amazon also expressed a wish to be part of the AFL’s broadcasting deal beyond 2024, but interest from both parties petered out several weeks ago.

The key take-out from that :

" The AFL had been eyeing off a record $3bn deal (over six years) for its next contract but it’s unlikely such a figure could be reached without a significant contra (free advertising) element. "

So $ 500m per year is unlikely without significant contra.

Well spotted

looks like there wasn’t a huge interest in the rights and even seven were limited to how badly they wanted to keep them

I would happily swap nine for seven for the nrl

 

[Colk]

Well spotted

looks like there wasn’t a huge interest in the rights and even seven were limited to how badly they wanted to keep them

I would happily swap nine for seven for the nrl

Yet they probably will probably get $100m more (conservatively) than RL is going to get.

 

[Perth Red]

Looks like @Perth Red on the money. $520m p.a. cash.

Out of curiosity, the NRL figure of $402m p.a. - how much does that increase to when the Dolphins enter the competition?

it doesn’t ! Vlandys expanded the comp for zero cash increase. Cracking deal!!

 

[Steel Saints]

Why is this thread about the AFL tv deal? It should have its own thread, regardless if it effects the NRL.

 

[Perth Red]

Why is this thread about the AFL tv deal? It should have its own thread, regardless if it effects the NRL.

I started one just for this purpose in fight club but nrl fans can’t help talking about afl so I’ve given up lol.

 

[Wb1234]

Yet they probably will probably get $100m more (conservatively) than RL is going to get.

When the nrl adds team 18 I’m sure they will be on par in cash terms