Steel Saints
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This post and the one prior were very good summations. The fact of the matter is we have been dudded by media companies for a long time. For example, the first thing you would do is look at alternatives away from Fox. Threaten them.
Firstly, a lot of this comes from how we project ourselves out to them - we can’t put a side here of there because they are AFL states for example or another example being let’s play a final in front of 10k people. As a consequence, they see a product who isn’t confident in themselves and if push came to shove they fold. You need to change this attitude.
Secondly, we need people involved in the last deal to go essentially. We need people from outside of the game - people involved in American or European sport or even fumbleball. Nobody tied to league politics or how things are always done.
Sure that might mean they get some of the players names wrong initially but we need people with fresh ideas and vision and who can actually sell a game, not somebody tied into how things are currently done and who has some inferiority complex or deferential viewpoints.
The commission needs people who can negotiate a tv/ media deal, has contacts with major companies like CBS, Google, Facebook and also knows how to extract and maximise revenue from one game. And then you can repeat that process with the other 200 games in a season.
More importantly, they will know when the timing is right to do a deal. And are also in the know with the latest 'player' entering the market. You need commissioners who are experts in media rights and therefore you take the pressure off the CEO at the time.