2023 TV/Fox/Streaming Ratings

[The_Wookie]

I didn’t say they were. I’m arguing that it doesn’t grow the overall pie that much. Add the 11 games. Like I said the 9th NRL game adds a minimum of 22 million conservatively. What do the 11 extra AFL games add? 6 or 7 million?

I couldnt put a value on it myself and Id argue that it depends on how much the pie is worth in the first place. And thats apparently very much dependent on a range of things not the least of which is the skill of the negotiating team. People around here are acting like NRL negotiations take place in a vaccuum or something.

 

[Colk]

I couldnt put a value on it myself and Id argue that it depends on how much the pie is worth in the first place. And thats apparently very much dependent on a range of things not the least of which is the skill of the negotiating team. People around here are acting like NRL negotiations take place in a vaccuum or something.

That’s the key.

On face value the expansion options available to the NRL add significantly more value but you still have to sell it.

 

[Colk]

Tassie won’t grow the pie much.

Hang on aren’t you a Taswegian? That nightly metropolis of Hobart would add a few dollars surely.

 

[Pneuma]

Hang on aren’t you a Taswegian? That nightly metropolis of Hobart would add a few dollars surely.

I can’t pick up too much passion for a team down here. The stadium debacle has turned a lot of people off. The spread of population won’t help either. Our premier is a bloody idiot and the government is racked in scandal.

 

[Colk]

I can’t pick up too much passion for a team down here. The stadium debacle has turned a lot of people off. The spread of population won’t help either. Our premier is a bloody idiot and the government is racked in scandal.

I was joking mate. Beautiful state/place down there (probably the most beautiful state in Australia imo) even though they like the fumbles way too much.

Good to hear that they are fighting back. Maybe put a fence/barricade around the land barriers and the airports to stop the fumbler virus coming in.

 

[Iamback]

I’m not suggesting that it isn’t valid but I’m also not suggesting that everything is black and white either about coverage, particularly when Channel 9’s coverage is pretty pathetic as it is (even if they were great there would still be a price consideration) Everything is relative and everything has a price.

For example, are you turning down $50 - $100m per annum more from let’s say Channel 7 or Paramount because of some reservations about coverage?

Ch7 aren't going to bid.

Well AFL and cricket did ( assuming reports are true) were they wrong to do that?

 

[Colk]

Ch7 aren't going to bid.

Well AFL and cricket did ( assuming reports are true) were they wrong to do that?

I don’t think they will either but I wouldn’t say that they definitely won’t. I don’t work for Channel 7.

In regards to fumbleball they got a significant increase by getting multiple people to bid. I seriously can’t understand how you are still arguing that NRL got a good deal last time or that they couldn’t do more. They didn’t put it out to tender for god’s sake.

The key surely is driving up demand. By saying I am not going to countenance Channel 10 or Channel 7 at all what do you think will happen in that scenario? You get unders again because Channel 9 and Fox are under no pressure of losing their content. You are not even bluffing them.

Anyway, if we can get a similar increase to fumbleball from what we are getting paid last time then sure do it (accept less for better coverage) But at least make people bid for it and drive up the price.

 

[Iamback]

I don’t think they will either but I wouldn’t say that they definitely won’t. I don’t work for Channel 7.

In regards to fumbleball they got a significant increase by getting multiple people to bid. I seriously can’t understand how you are still arguing that NRL got a good deal last time or that they couldn’t do more. They didn’t put it out to tender for god’s sake.

The key surely is driving up demand. By saying I am not going to countenance Channel 10 or Channel 7 at all what do you think will happen in that scenario? You get unders again because Channel 9 and Fox are under no pressure of losing their content. You are not even bluffing them.

Anyway, if we can get a similar increase to fumbleball from what we are getting paid last time then sure do it (accept less for better coverage) But at least make people bid for it and drive up the price.

Because they went 9 years in advance and as such of course get a higher percentage increase.

I have the NRL deal ending as $460m. The next deal going to 2032 will include 15% extra. Taking it too $520m or so add whatever team 18 is worth and the 2 deals are on par.

On team 18 Pasifika based in Regional QLD
Or WA which is mostly desert are the front runners so as such good coverage for those remote areas are key.

As is the case for the other regional based teams and fan bases

 

[Colk]

Because they went 9 years in advance and as such of course get a higher percentage increase.

I have the NRL deal ending as $460m. The next deal going to 2032 will include 15% extra. Taking it too $520m or so add whatever team 18 is worth and the 2 deals are on par.

On team 18 Pasifika based in Regional QLD
Or WA which is mostly desert are the front runners so as such good coverage for those remote areas are key.

As is the case for the other regional based teams and fan bases

Please mate stop trying to make excuses for it. It was a bad negotiation. It’s ok V’Landys can make a mistake.

Also stop trying to suggest that this or that will definitely happen after this next deal. Nobody knows what is going to happen. We can all spectulate that something may or may not happen hence why you try and go for the best deal whilst you are negotiating.

I’m not a person who is a pessimist (I’m generally an optimist actually) but essentially closing off your negotiations to one party or trying to sell only 3 games as an open tender to FTA instead selling the whole thing at the same time are just not good decisions. The commentary and actions coming from ARLC suggest they in turn agree with this sentiment. They got played pure and simple.

Hopefully next time we wise up and don’t just accept whatever Channel Nine or Foxtel gives us or tells us what they can afford.

 

[Colk]

Also please can we stop talking about this. It’s pretty boring at this point. You think we did a good deal. I and probably a lot of others don’t. End of story

 

[Iamback]

Please mate stop trying to make excuses for it. It was a bad negotiation. It’s ok V’Landys can make a mistake.

Also stop trying to suggest that this or that will definitely happen after this next deal. Nobody knows what is going to happen. We can all spectulate that something may or may not happen hence why you try and go for the best deal whilst you are negotiating.

I’m not a person who is a pessimist (I’m generally an optimist actually) but essentially closing off your negotiations to one party or trying to sell only 3 games as an open tender to FTA instead selling the whole thing at the same time are just not good decisions. The commentary and actions coming from ARLC suggest they in turn agree with this sentiment. They got played pure and simple.

Hopefully next time we wise up and don’t just accept whatever Channel Nine or Foxtel gives us or tells us what they can afford.

I think the deal is fair you don't, Neither is going to change each others mind but too many unknowns to know

I am simply putting the minimum 3% inflation rise every year to the deal. It is common business practice and is what was used to determine things like the salary cap,

Cricket went to open tender yet got not much of a rise because one of the bidders was inferior though, Lets not pretend it is like the US where there up to a dozen options

 

[Iamback]

Also please can we stop talking about this. It’s pretty boring at this point. You think we did a good deal. I and probably a lot of others don’t. End of story

What do you think is far next deal?

 

[Steel Saints]

I think the deal is fair you don't, Neither is going to change each others mind but too many unknowns to know

I am simply putting the minimum 3% inflation rise every year to the deal. It is common business practice and is what was used to determine things like the salary cap,

Cricket went to open tender yet got not much of a rise because one of the bidders was inferior though, Lets not pretend it is like the US where there up to a dozen options

Cricket didn't get much of a rise because in their new tv deal, the BBL season will be reduced from 61 to 43 matches per year. So there is a reduction in content. Whereas with the AFL, there is an increase in content with an extra round per season.

 

[Iamback]

Cricket didn't get much of a rise because in their new tv deal, the BBL season will be reduced from 61 to 43 matches per year. So there is a reduction in content. Whereas with the AFL, there is an increase in content with an extra round per season.

Even still there was a deal for $1.5b or one for $1.4b which they took. Stan didn't bid

The last part is right content is king

 

[Colk]

I think the deal is fair you don't, Neither is going to change each others mind but too many unknowns to know

I am simply putting the minimum 3% inflation rise every year to the deal. It is common business practice and is what was used to determine things like the salary cap,

Cricket went to open tender yet got not much of a rise because one of the bidders was inferior though, Lets not pretend it is like the US where there up to a dozen options

The problem is you’re applying it to one deal and not the other to support your argument. That’s disingenuous. if you apply the 3% inflation on the NRL deal it’s an absolute f****** stinker. It makes the fumbleball deal passable at best.

Essentially the clearest argument for why the NRL deal isn’t a good one is there was a barely an increase in the last one whilst there was a significant increase in theirs. The market is exactly the same: there’s no reason why one should increase by 40-50% and one should increase by 5-10% except one did the negotiation a lot better.

I don’t see how that is arguable but anyway agree to disagree. The game is going well otherwise.

 

[Colk]

What do you think is far next deal?

Who knows considering it will be done in 2027. It is dependent on a number of factors: are our ratings still significantly ahead of theirs, who’s left in the marketplace et al et al. If they add another team and the same amount of options (of more) are available then we should get a $100 million dollars more per annum.

Anyway, you’re essentially agreeing with me (I don’t think you’re meaning to but anyway) My point is you can’t bank on continual increases hence why you always try and get the most you can every deal you negotiate. You know rather than just negotiating with Fox in a middle of a pandemic (because they might catch a cold) or accepting that’s all that Nine can pay and then watch them use their savings to buy RU rights or try and get fumbleball.

As an analogy it’s like me selling my house to the first bidder and suggesting that it is the best I can do. I might get the best price that I can get but the likelihood is that I’m not.

 

[footy75]

Tables have indeed turned with the rise of streaming and fox in favour of the NRL with 13 matches over the million mark to round 6, to the AFLs 5. This is absolutely unprecedented.

These ratings are very impressive. Australian´s love their football.
NRL is flying at the moment. The game and the athletes just keep evolving. Quicker than ever. I don't understand why some people complain about the game at times. In my opinion it´s a great product right now.

Sorry for my ignorance Wookie. I'm no expert on how this ratings stuff works.

I'm assuming these figures are a combination of Free to air, fox and kayo in every state, correct?

 

[Iamback]

The problem is you’re applying it to one deal and not the other to support your argument. That’s disingenuous. if you apply the 3% inflation on the NRL deal it’s an absolute f****** stinker. It makes the fumbleball deal passable at best.

Essentially the clearest argument for why the NRL deal isn’t a good one is there was a barely an increase in the last one whilst there was a significant increase in theirs. The market is exactly the same: there’s no reason why one should increase by 40-50% and one should increase by 5-10% except one did the negotiation a lot better.

I don’t see how that is arguable but anyway agree to disagree. The game is going well otherwise.

because it is year 1 of course the increase isn't much higher. AFL's will scale up too so 2031 amount will be more than 2025. That deal is $3.5b cash across 7 years that is total

 

[Iamback]

Who knows considering it will be done in 2027. It is dependent on a number of factors: are our ratings still significantly ahead of theirs, who’s left in the marketplace et al et al. If they add another team and the same amount of options (of more) are available then we should get a $100 million dollars more per annum.

Anyway, you’re essentially agreeing with me (I don’t think you’re meaning to but anyway) My point is you can’t bank on continual increases hence why you always try and get the most you can every deal you negotiate. You know rather than just negotiating with Fox in a middle of a pandemic (because they might catch a cold) or accepting that’s all that Nine can pay and then watch them use their savings to buy RU rights or try and get fumbleball.

As an analogy it’s like me selling my house to the first bidder and suggesting that it is the best I can do. I might get the best price that I can get but the likelihood is that I’m not.

On your analogy.

depends are you looking to buy multiple
Houses from selling? Does that quick work better in the long run?

The game got enough to expand both Mens and womens comps. Which imo the 9th game adds atleast $50m a season to the next deal, which makes that deal bigger than it would of been without expansion.

Expansion doesn't happen without a long term TV deal in place

 

[Pneuma]

Saturday 15 April 2023 | TV Tonight

1 SEVEN NEWS 690,000 2 NINE NEWS 593,000 3 ABC NEWS 473,000 4 SEVEN'S AFL 424,000 5 A CURRENT AFFAIR 396,000

tvtonight.com.au

2x over 300,000 yesterday. First game rated bloody well for an NZ team playing a regional team. Very very nice!