And:
http://www.smh.com.au/rugby-league/league-news/even-in-brisbane-petero-will-add-fuel-to-nrls-fire-20110816-1iwea.html
Even in Brisbane, Petero will add fuel to NRL's fire
Brad Walter, Michael Cowley
August 17, 2011
"I have seen how passionate the people in western Sydney are about rugby league. But we can't afford to take that for granted" ... Petero Civoniceva.
ON THE eve of his last home game for Penrith, Petero Civoniceva has revealed he is set to continue in the battle to ensure league remains the dominant code in western Sydney.
Despite returning to Brisbane to finish his career with the Broncos next season, Civoniceva said he had spoken to Panthers supremo Phil Gould about an ongoing role promoting the game in Sydney's west.
''We spoke about a role I would have if I stayed at the club next season and then after footy, working in the western Sydney region,'' Civoniceva said. ''Then when I decided to go back to Brisbane, Gus mentioned that he would still like to keep me involved in helping to make sure that rugby league is the dominant sport in this area.
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''It is something I definitely want to do because after spending four years here I have seen how passionate the people in western Sydney are about rugby league. But we can't afford to take that for granted and obviously with what AFL is doing here it has become so important to make sure kids keep following league.''
To help ensure that, the Panthers will next year conduct coaching clinics at each of the junior clubs in the Penrith district and hold open training sessions for fans every Monday. The plan was trialled on Monday at St Marys and about 350 kids turned up for the coaching clinic with Civoniceva and the other Penrith players.
The Panthers have also been working closely with officials from ARL Development, who are based at Penrith and have already organised a television promotion next season that will feature more than 3000 junior players at Centrebet Stadium.
''Regardless of where I go in western Sydney, I get great respect from people because they love rugby league and are very passionate about it,'' Civoniceva said.
''But we'd be foolish to just say that rugby league is the dominant sport here and we don't have to do anything. We need to look at how we market the game and we have to make sure that we have people promoting the game in the general community and in the schools.''
The NRL is expected to manufacture the draw next season to ensure the four western Sydney clubs play each other twice, and host a number of other big matches in the area. The move would coincide with the introduction of the Blacktown-based GWS Giants into the AFL.
This season, Penrith have had to play in every regional centre that hosts an NRL team, and have not met each of the other eight Sydney teams in home-and-away fixtures.
Penrith's last home game of the season is on Saturday against the Warriors, and Gould helped ensure a bigger turnout for what will be Civoniceva's home farewell by ordering wayward star Michael Jennings to buy 2000 tickets to hand out to fans last Friday night. Jennings was yesterday named at fullback following a one-week ban for turning up to training on Thursday affected by alcohol.
A stark reminder of what Gould, Civoniceva and rugby league are up against came yesterday with the Giants' star recruit Israel Folau trying to win hearts and minds on the Panthers' patch in Doonside.
Since signing with the AFL just over a year ago, Folau has been spreading the gospel but he insists it's not about stealing NRL fans. Still, he admits he has noticed the game is growing.
''Yeah, I certainly have. I think it comes down to how much work we have done off the field with all the community stuff, all of the players have done a lot of work, going out to schools and clinics, and that's paid off massively because the feedback we are getting is great and all the kids are loving it,'' he said.
Was he surprised at how much off-field work he was asked to do? ''I was in the start a little, but I know it's part of my job to try and promote the game out here in western Sydney.''
So is AFL a major threat to rugby league in western Sydney? ''Mate, I think it's not a threat at all. It's good to have both sports around the community. It's good for the kids to have different options playing sport. I think it's great that we're in western Sydney, it's a pretty big area.''