When the players in the top flight start showing the respect, it will flow down the chain.
Kids behave like dickheads to officials because they see the integrity of the NRL referees questioned week in, week out. The refs may make howlers, but they should be allowed to make their decisions without their authority being called into question.
I agree with going back to calling players by numbers, and addressing the ref as sir. Anyone who approaches the referee outside of the captain should be binned. That will sort the f**kers out quick smart.