you AFL fans say don't show the League because it will rate sh*t
why then show the AFL?
Because the AFL is in the position to guarantee live FTA coverage nationally in its broadcast deal. Regardless of ratings, Seven must broadcast a live game into every Australian state every Sunday afternoon and Ten must broadcast a live game every Saturday (or public holiday Monday) afternoon. Ten must broadcast Saturday night games live (or close to) into Sydney/Brisbane whenever the Swans/Lions are playing in that timeslot.
The Swans ratings into Sydney are fairly poor, yes. But that Sunday afternoon 1pm game that rated 54,000 was also broadcast live on Fox Sports commercial free. Also 1pm on a Sunday afternoon isn't the highest rating timeslot for any TV program.
Some of the Lions ratings into Brisbane aren't that bad though - the recent Thursday night game against Carlton which aired at 8.30 was very competitive and actually came 2nd in the timeslot over the 3 hour telecast.
My point if the NRL wants to maximise its coverage nationally, it needs to start by showing local teams into their cities, i.e. Storm games into Melbourne on FTA. Nobody in Melbourne is going to give two hoots about a Roosters v Dragons game when Storm Friday night games, public holiday blockbusters and even finals Nine have the rights to get aired after midnight. It's actually insulting to Melburnians to think they will tune into a live Roosters-Dragons game when Storm games are ignored time and time again. Once the Storm is getting live games on a regular basis, then try to expand the code by broadcasting some other games.