Using Reds rating system, assessing all bids and some not even bidding, I'd say its closer to:
Stadium - 1 for 20k, 2 for 25k and 3 for 30k. Needs to be close to target market though.
Brisbane üüü (Suncorp Stadium)
Wellington/Christchurch üüü (assuming Westpac/AMI stadium)
Perth üü (extra tick conditional on redvelopment)
Central Coast ü (difficult to upgrade ends, capacity a little low)
Ipswich ü (plan to play out of Suncorp then get own stadium is ok but not good)
Central Queensland 0 (no existing stadium only plans)
PNG 0
Adelaide 0 (Hindmarsh Stadium is aweful)
Finances - 1 if achieved +$2m in sponsorship and minimum business model criteria, 2 for +$4m in sponsorship, 3 if +$7m in sponsorship and NRL ready - some sort of financial impact statement on current NRL clubs should be concidered too.
Central Coast üüü (could lose a mark for impact on existing clubs)
Brisbane üü (Potential impact on Broncos mitigated by options for rival companies to those that support Broncos, eg Sportsbet vs Sportingbet)
Central Queensland üü
Perth ü
Ipswich ü
PNG ü
Wellington/Christchurch 0 (assuming the worst)
Adelaide 0 (Non-existant)
Fanbase - 1 for some minimum criteria for population and representation in the area in SG Ball / NSW / QLD Cup and plans for membership/community engagement, through to 3 for having all sorted.
Central Coast üüü (population a little low, but compensated by good football structure and memberships)
PNG üü
Brisbane üü (Talking to several QLD Cup clubs. Proven fan support of RL in city. Could be üüü by the time expansion is confirmed)
Central Queensland üü
Ipswich üü (don't think it would be as strong as Brisbane II)
Perth ü
Wellington/Christchurch ü
Adelaide 0 (very small)
Value to TV - easy: Oztam ratings, TV slots, local content for large populations and impact on Free to air of current NRL clubs should be criteria.
Brisbane üüü
Perth üüü
Ipswich üüü (in Brisbane metro area)
Adelaide üü (lack of interest brings it down. Only 1m people but in an Oztam city)
Central Queensland üü (more queensland content, but outside metro area)
Wellington/Christchurch üü
Central Coast ü
PNG 0
Support of other clubs
Perth üüü
Brisbane üü
Ipswich üü (assuming it would be same as for Brisbane)
Central Queensland ü (I really can't see the other clubs supporting this bid)
Central Coast ü
Wellington/Christchurch ü (probably low, but NZRL would be behind it big time)
PNG 0
Adelaide 0 (hard to be supported if non existant)
Expansion of game - Reconnecting with old fans shouldn't be concidered here, that comes under fan support. This is all about new markets. 3 for taking the game to new markets where there is little exposure to the NRL, 2 for introducing teams to large populations under-represented, 1 for medium sized markets that can sustain a team.
PNG üüü
Perth üüü
Adelaide üüü
Wellington/Christchurch üü
Brisbane üü
Central Coast ü
Ipswich ü
Central Queensland 0 (too small)
Setting a pass mark of 10/18 (then a ARLC board vote on those that cut it), the totals are:
Brisbane - 14/18
Perth - 13/18
Central Coast -10/18 - max'ed out in areas they can control get them over the line
Ipswich - 10/18 - would be killed by the superior Brisbane II being in similar region
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Westpac/Christchurch - 9/18 - as a location pretty much without a bid, it still almost makes the cut!
Central Queensland - 7/18
PNG - 7/18
Adelaide - 5/18 - its a long term prospect made worthwhile by TV.