Your first issue is that you place any value on anything that Phil Gould says. He is an agenda-driven ego maniac that holds views as consistent as Paul Kent's. He will complain about the referees penalising too much, only to follow up a week later that they weren't enforcing the play the ball hard enough. He complains about going to the video ref, but is the first to complain when they don't go. This season, this is my favourite, he has complained about double movement, because in 'his rule book' it would be allowed. He literally complains about the rules of the game.
The AFL has a track record of fudging it's numbers, including counting anyone who did an Auskick session at school as a junior player. It's the equivalent of the NRL counting any footy skills at schools as junior players, when they simply aren't. Let's also not get started on GWS crowds (or better yet, the "sellouts" in China).
Meanwhile, here is some numbers for you:
- Country Rugby League is dying? In 2018, the CRL experienced an increase of 5.5% increase (after in 3.5% increase in 2017) in senior male players, and 28% in female players.
- NSWRL in 2018 experienced a 60% year-on-year increase in female participation.
The NRL absolutely needs to expand. Doing so will not only increase the reach of the game, but will increase the revenue that will come into the game. The NRL is the highest rating sport in Australia, so Channel Nine are looking at how they can increase their revenue without increasing investment into the NRL. Channel Nine are positioning themselves to weaken the NRL's bargaining position.