georgesnmith
Juniors
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Just heard about this Brothers bid and it's the best news I have heard about the NRL in years especially for Qld.
Putting a Brothers team in creates something in Queensland that no other bid could challenge. Not only are there the league clubs there are the cricket, hockey, union and other clubs. There are the schools and there is even dare I say it the catholics.
They have a heritage and connection with the community - which as the resurgence of Souths has shown is worth something to the whole comp. Don't kid yourself people what Rusty has done with them probably injected an extra hundred million into that last media contract.
There is a purpose built fan base and one interesting aspect of this fan base is it is a middle class fan base mostly of ex private school kids. These people have the money to pay for memberships, take kids to games, buy merchandise, buy sponsors products
This is different a demographic to the Broncos core market, so it brings a different type of fan (not saying these people aren't already fans) that sponsors can market too. So a Telstra is more encouraged to continue to back the NRL as it expands the audience, A car maker like BMW or Mercedes is likely to be interested in this team rather than a Great Wall for an Ipswich team, an airline like Qantas or Emirates rather than Jetstar.
I work in Business Development, Sales and Marketing and when you think NRL you think low socio-demographic marketing - McDonalds, Coke and Nappies
I'm not saying all NRL fans are poor (I know I'm not), but the target market for advertising is definitely that group.
Brothers would definitely change that at least in Brisbane (probably pinch a lot of Reds/Wallaby sponsors and supporters from this market too).
This and the Perth bid are the only two that really "grow the pie". The rest of the bids just borrow from the existing. Game over CQ, Bombers, Ipswich
good read!