I said sports administration experience not marketing experience. He may know a lot but that doesn't equate with experience really. He may be informed about the marketing side of things but please let's not get another amateur.
The guy is far from an amateur ! The position we are talking about is CEO and he has been a CEO. Have you even met him or spoken with him about what he is doing for the club ? I have and I am impressed by his responses. Can you tell us all what specific roles pertaining to the sports administration of our club YOU GUESS he would be inept in ?
He would have nothing to do with coaching, recruitment, player management etc. As CEO he would be solely responsible for the business management side of our club, including marketing, media, memberships, game day logistics, finances and general administration. One would hope that he had very little to do with the team other than providing support in the form of organising logistics and the provision of resources required for them to do their job.
You have made quite a broad statement so if you can be more specific you may enlighten me on what I might be missing.