Just the ticket as Derby offer bad weather and rivalry discounts in bid to woo fans Derby County have become the first Football League club to offer 'demand based' prices for match tickets. The Championship side has joined forces with technology company Digonex to offer tickets priced on real-time market conditions such as team performance, rivalries, day of the week and even the weather. So Rams fans may be able to grab a midweek bargain if snow is forecast to fall during the evening visit of Barnsley but will have to pay top whack for the derby with Nottingham Forest on a sunny afternoon
While demand based pricing shall offer the potential of great single match prices to watch Nigel Clough's men in action, season ticket holders will always have the best deal.'We are very excited about the positive impact demand based pricing will have on both our attendance and revenue next season," said Derby County's Chief Executive Tom Glick.
'We are confident that the Sports and Entertainment Analytical Ticketing System (SEATS) will help us identify the best price for our tickets; allowing us to provide Derby County fans with more price options, flexibility and the best value for their money at Pride Park. 'Ensuring our match tickets are priced appropriately, we believe we will entice new fans to Pride Park as well as offering more options to existing supporters whilst reengaging with those supporters who haven't been able to attend matches at Pride Park as much as they would have wished in the last few years.
'As a Club we are determined to find new and improved ways to make Pride Park an affordable and friendly place to visit and see demand pricing as a positive step.'Digonex view Derby County as part of a wave of forward-thinking sports teams seizing on demand based pricing as a competitive and strategic opportunity to transform their Club's operation.
'We find that focusing on better pricing helps teams engage with fans in a more meaningful way,' said Jan Eglen, CEO of Digonex.
'Staying in sync with an ever-changing marketplace is the best way to provide great value to fans while from the Club's perspective helping to drive bums on seats and enhance the matchday atmosphere. The SEATS integration with Tickets.com will allow Derby to automate the acceptance of price recommendations from Digonex and eliminate the need for time-consuming manual price updates. 'We are happy to work with Digonex to provide Derby County and all our football clients with true fan-driven dynamic pricing capability," said Derek Palmer, for Tickets.com. 'Their SEATS platform has provided us with another time-saving, technologically advanced solution for our clients.'
