but isnt that half the problem.. our teams operate as 'suburban' based teams.. the brand of the teams doesnt seem to travel. How many of the 75,000 at the MCG tonight come from the suburbs around Carlton and Collingwood?... with very few exceptions most Melbourne AFL teams outgrew specific geographic ties and limits .. they are statewide/nationwide brands. Why is our support base so geographically constrained by comparison?
Because the NSWRL didn't handle expanding in Sydney as efficiently as the VFL expanded in Melbourne.
If you follow the AFL and you're from Melbourne your choice is between 9 inner city clubs. The furthest a club is from the Melbourne CBD is Essendon, a whole 8kms away.
To put that into perspective, it would be like if the NRL had 9 clubs closer to the Sydney CBD than Canterbury.
In Melbourne, as urban sprawl continued over the last century and the city grew, the VFL/AFL just made fans in other parts of the city pick an already existing team in the inner city and get on with life.
In Sydney, the NSWRL/NRL chose to kill historic inner city teams and instead just put teams all over the city as suburbs popped up.
Because the NRL has teams all over greater sydney, generally fans are more segragated because they just follow their local team and don't have to travel for home games.
The AFL has naturally created a system where each club has widespread support throughout Melbourne. Where no matter who you support, you have to get to the inner city to watch them.
I think if the NSWRL had its time over again it would have done things very differently in terms of growing within Sydney.