Hello, I'm The Doctor
First Grade
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free tickets would look embarrasing. And if every ticket is sold for $20 on average, that equates to $60 million a year which is a substantial sum.
Just make tickets cheap, price them at $19 + bf for GA $30-35 for silver and whatever you want for gold/corporate.
You can get away with free ticket deals, as long as its towards a targeted audience. Free tickets to the Make A Wish foundation, war vets get in free, RL juniors if they show with a CRL card...
Literally anything like this will go down well as a PR thing, as long as its not just open slather for anyone with a wallet...
In terms of ticket prices (particularly for ANZ games were there are 50,000 empty seats), i say leave prices as they are for adults but make kids, under-16 tickets almost free (like $5 a head).
Each adult can pay for themselves, but kids tickets can add up quickly, so deal with that; this would encourage families to get to games and it would be an investment in the next generation...