Revenue was boosted by the first full year of grants flowing from the NRL’s media rights agreement. Traditional
revenue streams (excluding the grant) fell by 0.5% with Corporate Sales and Game Day revenues negatively
impacted by the scheduling of two Monday night home games and a Thursday night game during the 2013 season.
Home game attendance was down 6.1% on last year, averaging 30,258 (2012: 32,235) reflecting lower casual gate
attendance for the three games. The 2014 season draw released to date does not include any Monday night home
games and this should result in higher average game attendance in the coming year.
Membership numbers increased to 26,366 (2012: 26,216). Ticketed membership numbers grew to 18,326 (2012:
18,103). The growth in Membership revenue offset the shortfall in gate takings for the 2013 season. The in-house
membership department is now well established. The team is working well and has received positive feedback via an
NRL survey conducted during the year which showed our member satisfaction level had increased. We are also
seeing the benefit of the initiative through increased membership sales with 2014 numbers tracking well up on sales
for the same period last year.
Sponsorship revenues strengthened with 3.3% growth on the prior year inclusive of website and Broncos TV Insider
sponsorship. Sponsorship renewals included our Principal sponsor, NRMA Insurance, and Premier sponsors,
Sportingbet, Coca-Cola Amatil and Arrow Energy.
Our merchandise operation, now in its second full year as an in-house venture, generated $0.3 million more in
trading revenue during the financial year, with sales boosted by the success of the 25-year memorabilia and Heritage
jersey. Non-trading merchandise revenues dropped marginally with royalty shortfalls related to a reduced consumer
demand for player kit due to missing the finals.
Interest revenue decreased by 8.8% to $0.7 million (2012: $0.8 million) due to a reduction in average interest rates despite a higher average principal amount being invested.
