Sorry, forgot to address this post in more detail.
Diesel, the bottom line is the fans are voting with their remotes as shown in the annual ratings survey - people are sick and tired on delayed (and to a lesser extent, SD coverage) broadcasts which have no place in the 2010s decade.
The 2nd Friday night (9:30pm) game was slightly interesting when it was introduced in 2007 until it pretty much became Donkey night football very quickly (for the NSW folk), and then started hammering the telecast with ads galore. Then take it up a notch with the one and only Raaaaaaaaaaaaaay replacing Vossy....boy oh boy Ch9 are really spewing they made that decision. Dunno how his wife has put up with that grating voice.
And then the bigger beef, delayed games on Sunday. Now that there are more avenues to watch the Sunday game live online, again, without being bombarded with ads at the most inappropriate moments (e.g. when a play is starting to build up) which completely kills the momentum, the fans are voting with their remotes. Not to mention the spoiler issue (e.g. Corey Parker's conversion from the sideline to force the game into golden point in 2009. Since it was 5:59pm, you knew he had missed it as Ch9 never compromises their 6pm news bulletin). Since the current AFL rights deal, Ch7 have been showing matches live into Melbourne. We have a lot to learn from them.
And of course, SD coverage....still languishing in the Dark Ages. I read a rumour that matches will be in HD next year...I'm not going to believe it until I see it next year. Especially to have the big matches of the year - Origin, finals etc. - in SD is piss poor, yet Ch9 can afford to film it in HD and Fox shows the replay of the Ch9 matches in HD. In fact, interesting question: what exactly is Ch9's reason for not showing any matches in HD on GEM? They were more than happy to show Olympics, Rugby World Cup and Ashes games. So, what makes NRL any different or less special than those sports?