Firstly, yes, I do work for them. And you can see how highly I think of their marketing department (if you can even call it that) by seeing me jump in trying to clarify the misconceptions that has been brought about by this launch.
I am pretty certain I did mention the nutritional content as a whole - the reason the pizzas have the toppings they do is to minimise fat contents, sugars and boost protein and minerals. I'm not saying it's perfect for you - pizza never will be, and especially not that you can get from a big fast food chain. But nutritionally speaking, these new pizzas, small and expensive though they may be (again, great work by the head honchos there :roll
, are a decent source of nutrition once in a while for someone seeking to control their weight - like a treat, almost, but a treat that is far better for them than the usual meals we offer.
It's exactly an issue of transparency - here you are carrying on like it's a piece of cardboard. Yes, it may look and taste like a piece of cardboard to you, but to the people considering buying it, it is a far, far healthier alternative than, say, a pepperoni pizza or a garlic bread. I have many people come in to my store - professional people from offices around - who simply don't have time to get a good lunch, so for them, this launch should provide to be a bonus.
Lastly, Domino's campaigns are piss poor. Well-devised? Please - it took people 3 months to figure out we had returned prawns to our menu, and it took 6 weeks before customers began to order the feta pizzas on a regular basis. The marketing 'geniuses' at Domino's are anything but, and their campaigns are anything but well-devised - as evidenced by the fact you and others have completely missed the point of the products. Yes, they're trying to capitalise on a new niche in the fast food market (so sue 'em). But the whole aim of teaming with Shannon and The Biggest Loser was to provide support to people looking to make a change to their lifestyles - if a customer walks into my store and asks whether they can exercise 40 hours a week and live off our new pizzas and maintain a healthy weight, I will rapidly correct them. That is not the point.
Overall, though, I feel the products are a good idea in principle with very poor execution on their behalf.