Mr_Ugly said:
I read an article yesterday that said AusAid were paying to send 2 AFL teams to Dubai to play an exhibition match.
If we can cut the economic and political bullsh!t for a minute - I dug this out today. Seems the government doesn't mind spending $$ on AFL.
http://www.psnews.com.au/PPage_10.html
Sorry ... AusTrade, not AusAid (... makes a bit more sense really)
AFL Kicks Goals for Austrade Exports
The Government’s chief export agency, Austrade, is to attempt the most ambitious of Australian exports to the Middle East this month when it stages an exhibition match of Australian football featuring the Collingwood Magpies and the Adelaide Crows football teams.
The opening game in the Australian Football League’s 2008 NAB pre-season cup is to be held in Abu Dhabi, the oil-rich capital of the United Arab Emirates, and neighbouring principality to Dubai, the region’s main commercial hub.
“An AFL match may seem at odds with perceptions of the United Arab Emirates – including Abu Dhabi and Dubai – until you take into account their remarkable success in diversifying their economies,” said Australia’s Consul General to Dubai and Middle East Senior Trade Commissioner, Kym Hewett.
“In neighbouring Dubai, around 50 new five-star hotels will soon be completed. Dubai Airport doubled in size six years ago and is being doubled again, and there are head-turning construction projects such as the Dubai Mariner Complex and the world’s tallest building, the Dubai Burj,” Mr Hewett said.
“Abu Dhabi itself is arguably the world’s richest city, and has embarked on its own dynamic path of redevelopment, including Saadiyat Island, a US$30 billion project that includes 29 hotels, three marinas, two golf courses, and housing for 150,000 people,.
Austrade’s Chief Economist, Tim Harcourt agreed that a rapidly transforming UAE’s openness to new influences was good news for the AFL – and Australian exports.
“In 2006-07 Australia’s exports to the United Arab Emirates grew by a staggering 45 per cent, with total two-way merchandise trade expanding by almost 70 per cent,” Mr Harcourt said.
“Australian food, fashion, services, and a wide range of products are increasingly in demand. There are also more than 12,000 Australian expatriates in the UAE, compared to just over 3000 six years ago.
“The great Australian game is also the perfect platform to promote the great Australian brand – and Australian business capability – to international audiences.”
More than 20 Australian companies have been involved in preparations for the AFL contest, making sure an Australian presence would be highlighted beyond the on-field action.
“Multiplex were involved in building the temporary stadium at Ghantoot Racing and Polo grounds, and Fosters will be providing alcohol at an associated event,” Mr Hewett said.
As part of a longer term strategy for international expansion, the AFL may also stage games in destinations such as London and Tokyo, with a possible eight overseas locations currently being considered for future matches.