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Gallop on the money about panic merchants selling the game short
Roy Masters | February 14, 2009
IF RUGBY LEAGUE were a psychiatric patient, the diagnosis would be simple: chronic status anxiety.
Even when the code is strong, some calamity or crisis has always been nigh. The latest doomsday theory is that the global financial crisis will cause the NRL to bleed to death as sponsors withdraw, box holders cancel, fans stay at home, merchandising sales wither and the TV rights holder goes into receivership, forcing chief executive David Gallop to accept a lesser deal from a bank-run network.
Gallop has unintentionally reinforced this doom with a road trip to the 16 clubs, talking up the code's future while talking down the AFL's expansion plans.
"You can't bullsh*t a bullsh*tter," one player manager said of Gallop's positive spin to club marketing managers, those who try to flog merchandising packages in a market downsizing.
Gallop's presentation fuelled the pessimism at the three clubs he visited this week in Queensland where the "eh?" sayers turned into naysayers.
But Gallop will be proved right by year's end. The AFL has twice deferred its expansion plans into the Gold Coast and western Sydney, and only chief executive Andrew Demetriou's Everest-sized ego is preventing them announcing revised dates.
The Gold Coast franchise is having difficulty meeting the sponsorship target, while the AFL's main flag waver in western Sydney, former Blacktown mayor Leo Kelly, is out of office, having demonstrated that he was motivated more by anger at rugby league not establishing an academy in his city than a desire to see AFL flourish.
Rugby league, which over-expanded in 1995 with three new teams instead of one, has learnt not to panic at calls for new clubs in Perth, Adelaide and Wellington. If anything, contraction is right for these times, and Cronulla must be the most vulnerable club.
Yet the Sharks demonstrate the resilience that typifies rugby league and will serve it well this year. Former coach John Lang once told me, "People talk about Cronulla never having won a premiership. It's a victory every year just for them to stay alive."
Their fans may be fickle but they typify the demographic that has done well from the recession: mortgage holders with secure jobs and a family car.
Interest rates have come down, along with petrol prices and if you are a public servant or in long-term employment, you're fairly safe.
Furthermore, the Sharks played well last season, bar a lamentable final game, and have bought well. Their supporters epitomise the code's century-long suburban culture.
Melbourne AFL fans must go to the MCG or Telstra Dome and sit with their fellow tribesmen to demonstrate they are paid-up members of Essendon or Collingwood. Cronulla people, by living in "the Shire", already know they are Sharks fans.
Nevertheless, many Sydney clubs have pursued a membership push, particularly those with a dispersed supporter base, such as South Sydney.
The Rabbitohs' back-to-Redfern-day match against Wests Tigers was members only, and the club is close to its target of 8000.
Gallop said: "What was noticeable to me was the South Sydney colours on display, the caps and scarves."
Asked the motivation behind his road trip, he said: "I was sitting on a beach in January and thought, 'This is going to be a good year, and I should be talking about it."'
But what about the chronic anxiety status of the anti-AFL message? "I did say the AFL are trying to get into our key strategic areas but these are areas of our strength, and players and club officials shouldn't be concerned," Gallop said. "We have 20,000 registered players in western Sydney. The AFL has 500."
While the Rudd Government's economic package has done little for rugby league's other demographic - the unemployed, superannuants and small business - Gallop is confident it will be a strong season.
"It will be far less daunting than 2008 when we had a centenary season, the launch of the Toyota Cup, a World Cup, as well as running an NRL season. This year we can go back to our core business of week-in, week-out competition, as well as run an exciting representative season."
He agrees some clubs will lose small to medium business sponsors, some box holders and there will be a hit at the gate, particularly at stadiums that charge exorbitant food and drink prices. But he points to the St George Illawarra supporter who said: "Our family won't be going on our annual skiing trip. We've decided we're going back to Kogarah."
As Gallop said: "Rugby league is affordable entertainment. It can prove to be an oasis in troubled times."
Early evidence of this are corporate packages for the Test and third State of Origin match (possibly a dead rubber) at Suncorp Stadium. They sold out in less than a day.
It might be time to fly club, state and national flags, not white ones.
http://www.leaguehq.com.au/news/news...028290291.html
Roy Masters | February 14, 2009
IF RUGBY LEAGUE were a psychiatric patient, the diagnosis would be simple: chronic status anxiety.
Even when the code is strong, some calamity or crisis has always been nigh. The latest doomsday theory is that the global financial crisis will cause the NRL to bleed to death as sponsors withdraw, box holders cancel, fans stay at home, merchandising sales wither and the TV rights holder goes into receivership, forcing chief executive David Gallop to accept a lesser deal from a bank-run network.
Gallop has unintentionally reinforced this doom with a road trip to the 16 clubs, talking up the code's future while talking down the AFL's expansion plans.
"You can't bullsh*t a bullsh*tter," one player manager said of Gallop's positive spin to club marketing managers, those who try to flog merchandising packages in a market downsizing.
Gallop's presentation fuelled the pessimism at the three clubs he visited this week in Queensland where the "eh?" sayers turned into naysayers.
But Gallop will be proved right by year's end. The AFL has twice deferred its expansion plans into the Gold Coast and western Sydney, and only chief executive Andrew Demetriou's Everest-sized ego is preventing them announcing revised dates.
The Gold Coast franchise is having difficulty meeting the sponsorship target, while the AFL's main flag waver in western Sydney, former Blacktown mayor Leo Kelly, is out of office, having demonstrated that he was motivated more by anger at rugby league not establishing an academy in his city than a desire to see AFL flourish.
Rugby league, which over-expanded in 1995 with three new teams instead of one, has learnt not to panic at calls for new clubs in Perth, Adelaide and Wellington. If anything, contraction is right for these times, and Cronulla must be the most vulnerable club.
Yet the Sharks demonstrate the resilience that typifies rugby league and will serve it well this year. Former coach John Lang once told me, "People talk about Cronulla never having won a premiership. It's a victory every year just for them to stay alive."
Their fans may be fickle but they typify the demographic that has done well from the recession: mortgage holders with secure jobs and a family car.
Interest rates have come down, along with petrol prices and if you are a public servant or in long-term employment, you're fairly safe.
Furthermore, the Sharks played well last season, bar a lamentable final game, and have bought well. Their supporters epitomise the code's century-long suburban culture.
Melbourne AFL fans must go to the MCG or Telstra Dome and sit with their fellow tribesmen to demonstrate they are paid-up members of Essendon or Collingwood. Cronulla people, by living in "the Shire", already know they are Sharks fans.
Nevertheless, many Sydney clubs have pursued a membership push, particularly those with a dispersed supporter base, such as South Sydney.
The Rabbitohs' back-to-Redfern-day match against Wests Tigers was members only, and the club is close to its target of 8000.
Gallop said: "What was noticeable to me was the South Sydney colours on display, the caps and scarves."
Asked the motivation behind his road trip, he said: "I was sitting on a beach in January and thought, 'This is going to be a good year, and I should be talking about it."'
But what about the chronic anxiety status of the anti-AFL message? "I did say the AFL are trying to get into our key strategic areas but these are areas of our strength, and players and club officials shouldn't be concerned," Gallop said. "We have 20,000 registered players in western Sydney. The AFL has 500."
While the Rudd Government's economic package has done little for rugby league's other demographic - the unemployed, superannuants and small business - Gallop is confident it will be a strong season.
"It will be far less daunting than 2008 when we had a centenary season, the launch of the Toyota Cup, a World Cup, as well as running an NRL season. This year we can go back to our core business of week-in, week-out competition, as well as run an exciting representative season."
He agrees some clubs will lose small to medium business sponsors, some box holders and there will be a hit at the gate, particularly at stadiums that charge exorbitant food and drink prices. But he points to the St George Illawarra supporter who said: "Our family won't be going on our annual skiing trip. We've decided we're going back to Kogarah."
As Gallop said: "Rugby league is affordable entertainment. It can prove to be an oasis in troubled times."
Early evidence of this are corporate packages for the Test and third State of Origin match (possibly a dead rubber) at Suncorp Stadium. They sold out in less than a day.
It might be time to fly club, state and national flags, not white ones.
http://www.leaguehq.com.au/news/news...028290291.html