Do we really need more teams in fumbleball states that hate rugby league?
Melbourne Storm have been around for 22 years and have been successful in every year, bar 1 or 2 in the early 2000s. Despite that they've only managed to inspire 3,500 people who live in Victoria to play the game. People there just don't care about the game. The TV ratings in Melbourne are poor. All they could manage when the Storm were put on the main channel was 90,000 in a metro area that reaches 5 million people.
To put that into perspective, the population of metro Brisbane is 2.5 million. Here are the ratings for the Lions and Suns.
"The two lowest-watched teams nationally (across both AFL and NRL) are the AFL’s two Queensland teams, the Gold Coast Suns (93,510 FTA average and 97,765 subscription average) and Brisbane Lions (95,510 FTA average and 97,765 subscription average). They are the least popular of 34 teams across both codes.
The average Queensland-wide audience of the Broncos (325,494 per game) and Cowboys (311,321 per game) is nearly 10 times the size of the Queensland-wide audience of the Brisbane Lions (40,778 per game) or the Gold Coast Suns (34,365 per game)"
Roy Masters article.
So on a per capita basis, the Lions are able to draw roughly the same amount of viewers on 7mate as the Storm can on Channel 9. Perth Red gloats about the Storm's rating, but he ignores the context that it's in a metro area of 5 million people and should be drawing 200,000.
I see the irony in the two fumbleball teams in Queensland being the least watched football teams across the two major codes. It shows just how hard expansion is and how little fruit it will bear, even when a team like the Lions/Bears have been around since 1987.
You guys don't get why the VFL brought in the Bears and Eagles. It wasn't to spread the game and make it more marketable to investors. The sole reason was because Melbournian clubs were broke and needed cash. The money the VFL could get from selling licences to bidders kept struggling Melbourne clubs alive.
"In 1986, the VFL Commission announced plans to set up privately owned clubs based in
Perth and
Brisbane, motivated by the need to sell multimillion-dollar licences to save a number of Victorian clubs which were struggling financially. "
https://en.wikipedia.org/wiki/Brisbane_Bears#Establishment
Look at Roy Masters' information regarding TV ratings. There's clearly a massive appetite for rugby league in Queensland. We also know that Queenslanders turn off when their teams are not playing. Putting more teams in Brisbane will drive the ratings up, bringing more advertising revenue to the game.
It must also be stated that unlike Melbourne, the Lions and Swans have a long list of players who were developed in the local leagues. The game was played in these cities long before rugby league existed and remained there long after rugby league became the dominate game. AwFuL have something substantial to work with in these cities, which is why they pour money into them. Despite all of that, they still struggle to compete against RL and are just a niche sport.outside of their heartland. The only growth they've seen is in the GPS schools where RL is banned.
Put an NRL team in Adelaide and you'll be lucky to have 1,500 players in South Australia after 20 years.
We've already wasted one licence by putting a team in Melbourne. Don't insult my intelligence by pretending they add value to the TV rights deal. How, by being stuck on the multichannel 9GEM as their viewership is as low as the Lions when you take population into equation? The majority of people who watch them live in QLD and NSW. They'd be watching this team if they were called the Port Moresby Storm because it's so successful. Having Melbourne in its name has nothing to do with it. Let's not waste another two. In fact, let's get rid of the Storm. Relocate them to somewhere meaningful that actually likes the game and will add value to the TV rights deal.
So why the obsession to put teams in Adelaide and Perth and limit Brisbane to just two?
Don't tell me it will grow the game. 3,500 players in Victoria and just 90,000 people watching in Melbourne on the main channel, despite the fact they've dominated the league for 22 years is not growth. If they weren't propped up by News Ltd and the NRL for the bulk of their existence they would have folded long ago.