The City of Melbourne sponsored Toyota AFL Grand Final Parade 2008 will take place on Friday 26 September, between noon and 1pm, travelling along Swanston and Collins streets before finishing with a presentation of the players from Geelong and Hawthorn to the crowd on the steps of the Old Treasury Building.
In celebrating Grand Final Week, 22 27 September, the City of Melbourne has again partnered with the AFL to deliver an exciting week of free activities in the city, to coincide with the school holidays.
The Lord Mayor John So said all Australians eagerly await that One Day in September each year.
The annual Toyota AFL Grand Final Parade has been held in Melbournes CBD for the past 30 years and the City of Melbourne is proud to support the free event, which draws a crowd of 80,000 to the CBD each year.
To reach the Toyota AFL Grand Final is a major accomplishment and I would like to wish the two teams all the best for when they battle it out on the hallowed turf of the MCG, The Lord Mayor said.
Councillor Carl Jetter, Chair of Councils Marketing and Events Committee said that in 2007 the Toyota AFL Grand Final Week Live Site at Federation Square was attended by 212,500 fans, up from 161,700 visitors in 2006.
In 2008, the program of activity continues to grow at Federation Square to include live television and radio broadcasts, more interactive activities, a performance by Wicked, childrens performances and extra player appearances.
The Toyota AFL Grand Final Experience will also be established for the first time on the Crown Riverside and for 2008, the Toyota AFL Grand Final Parade will be telecast live by Channel 7, Cr Jetter said.
The AFL has produced a Footy Passport listing the daily schedule of free activities and events on offer at Federation Square. For further information go to
www.afl.com.au.