Damn!
Out of interest do people think Sydney's viewing has reached saturation or that there is more room for growth? Seems that the figure has been quite constant for the last few years. What's Sydneys pop growth and how do we convert these newbies to RL?
2010 4,504,469
If you want to believe the TV ratings 1.127 million people in Sydney watched the grand final. Percentage wise thats aprox 25%. That leaves a lot of Sydney siders who didn't watch the game.
I notice that the AFL market to new immigrants by using imagery of fans from diverse ethnic backgrounds, including info on AFL in immigration packs etc Also the media has a big part to play, if the media is calling RL Australia's game and encouraging new immigrants to become RL fans to become "Australian" then we would see a change I'm sure.
Yet another area we sadly lag and have no strategy for. Those growth numbers are interesting and when you consider the little growth in crowds or viewers in Sydney it makes you realise how much NRL is missing the boat (no pun intended!).
The reason why the ratings were down was because St George was playing and people know they play a boring kinda of game....
I notice that the AFL market to new immigrants by using imagery of fans from diverse ethnic backgrounds, including info on AFL in immigration packs etc Also the media has a big part to play, if the media is calling RL Australia's game and encouraging new immigrants to become RL fans to become "Australian" then we would see a change I'm sure.
Yet another area we sadly lag and have no strategy for. Those growth numbers are interesting and when you consider the little growth in crowds or viewers in Sydney it makes you realise how much NRL is missing the boat (no pun intended!).
What about the live sites that were set up in Sydney? I don't think they have been done before they would have taken away tonnes of viewers. Unless the crowds watching them were included in the numbers. Also as it was an all Sydney GF there seemed to be more interest in Sydney than recent GF's with Melbourne most people I know (that didn't go to the game that is) watched the game at pubs etc instead of at home. How are these people counted?
I notice that the AFL market to new immigrants by using imagery of fans from diverse ethnic backgrounds, including info on AFL in immigration packs etc Also the media has a big part to play, if the media is calling RL Australia's game and encouraging new immigrants to become RL fans to become "Australian" then we would see a change I'm sure.
Yet another area we sadly lag and have no strategy for. Those growth numbers are interesting and when you consider the little growth in crowds or viewers in Sydney it makes you realise how much NRL is missing the boat (no pun intended!).
Bit hard to call RL "Australia's game" when it doesn't get shown on free to air in 4 of the 8 states/territories.
Predictably, nobody in Melbourne cared about a Dragons v Roosters Grand Final. Instead of figures around 700-800k when the Storm were in, less than 250k tuned in.
9 RUGBY LEAGUE GRAND FINAL 221,000
7 SEVEN NEWS - SUN 601,000
7 SUNDAY NIGHT 410,000
TEN TEN NEWS AT FIVE SUN 243,000
TEN SPORTS TONIGHT 150,000
TEN THE SIMPSONS 144,000
TEN MODERN FAMILY SUN RPT 222,000
TEN MODERN FAMILY SUN EP 2 RPT 247,000
Alot of excuses on here regarding how they measure TV ratings. Same excuses that the ruggers use when trying to defend the few that watch the Wallabies play. I'm sure there were just as many AFL fans collectively watching the game at pubs or parties, or is it only League fans that are socially progressive?
At the end of the day, they are so close you or advertisers would be hard pressed to split them on TV ratings alone.
****