I stopped reading after OP said Gallop negotiated the last tv deal, gallop not going after the most money is what cost the game over the last 5 years.
One of the biggest problems in the game is the telegraph and their negative agenda driven press that prevents the game ever getting enough clear air to assert itself. The NRL is starting to do some great things and it just gets buried under this constant negative attitude on the surface that permeates throughout the public.
I half agree with this because it is more complex than just pointing the finger at them.
People love the DT s**t, they thrive on it and it fills pages and pages on this site. It is the most quoted/linked source for this site I reckon. When positive things happen in our game, they sometimes don't even get a thread posted about them, and when they do they are scarcely frequented. The media know this. They see what we talk about and how we talk. They write troll stories and we talk about them for days, weeks, months.
People also talk about the media as though they have a responsibility to the game - they don't.
Getting good press is easy - don't f**k up. The problem for the game as far as the DT goes is that there is always division, tribalism, grey areas, change, and some sort of scandal. And the NRL, at this point, seem to do very little to promote the game or control the message via their own media production. The clubs don't help either by slapping media bans on every second week.
We can look at the Fifita saga as a gilt edged example of the game creating a nice little scandal for the DT.....
The bloke signs the deal of a lifetime mid-season, annoying fans (phase 1)
He shoots his mouth off, annoying fans (phase 2)
Deal falls over, Dogs say they were disappointed in him but split amicable (phase 3)
Fifita complains to NRL over deal changing mid stream, story leaked to media (phase 4)
All parties - NRL, Dogs, Fifita/management - have handed this scandal to the DT on a platter. Some of them spoke without thinking, some couldn't keep their mouths shut, and some might have done dodgy deals and fibbed. They all f***ed up somewhere.
If people weren't carrying on like spoilt brats, being clandestine in business deals, and feeding the DT all the info.....there is no s**t-stirring story. But now that there is a story, and we've all had a say in the forums, the next chapter will definitely get aired.
Everybody knows that bad news gets more hits than good news. Doesn't matter if it's the front page or the back.