They did try it a few years back with Parramatta. The year between ISC and Blades (2012 I think). It was manufactured by PlayCorp on behalf of the NRL with a view of taking more teams in house if it was successful and making it centralized to the NRL. It didn't work as the company didn't get the numbers right, the designs weren't great etc etc. Should have been given more than one year but anyway it is good it failed really.
If this all went in house it would be a disaster!!! It is too much for the NRL to handle (look at things they currently get right and wrong!!!). Also the biggest factor is it would drive stores like Jerseys Megastore, Peter Wynn's, What's Your Team etc etc our of business. The NRL could mandate prices, hold exclusives over for themselves or clubs, undercut these shops when stuck with stock and so on. It just wouldn't work.
The Parramatta jerseys etc were made by Burley-Sekem under the RL13 brand. I wasn't surprised that arrangement didn't continue past 2012. The merchandise wasn't great, and the colours were off, especially the blue of the home jersey.
Another issue with that Reebok and HAL deal was how boring the kits lookedThe one size fits all supplier deal the a league had with Reebok pissed all the clubs off they thought the a league had undercut their value and the clubs were able to negotiate better individual deals. So it’s a tricky one for the Australian market
They did try it a few years back with Parramatta. The year between ISC and Blades (2012 I think). It was manufactured by PlayCorp on behalf of the NRL with a view of taking more teams in house if it was successful and making it centralized to the NRL. It didn't work as the company didn't get the numbers right, the designs weren't great etc etc. Should have been given more than one year but anyway it is good it failed really.
If this all went in house it would be a disaster!!! It is too much for the NRL to handle (look at things they currently get right and wrong!!!). Also the biggest factor is it would drive stores like Jerseys Megastore, Peter Wynn's, What's Your Team etc etc our of business. The NRL could mandate prices, hold exclusives over for themselves or clubs, undercut these shops when stuck with stock and so on. It just wouldn't work.
I’m an NBL fan. The thing with producing things “in house” is that people like wearing brand names!
When the Kings gear was made by ISC a few years back, I didn’t buy anything. It just felt weird, ISC is a footy brand. You don’t see the Lakers or Celtics in ISC. Felt tacky.
Then the league moved to Mitchell and Ness, a brand with serious street cred in basketball. Probably the second biggest jersey producer for NBA (they do all the retro stuff...like Classic Sports here but very popular) and are probably 2nd behind NewEra for hats/Snapbacks etc
Huge global brand. So I bought up- couple of jerseys, shorts, hoodie.
Now they’re in house- “First Ever”.
The stuff looks basically the same as Mitchell and Ness- as someone else said i suspect it’s the same factory. But it does lose a bit of appeal.
If NRL went league wide, it would have to be with a brand - ISC have traction in RL, but otherwise a big brand like adidias/Nike etc.
If everything had “NRLgear” branding I think people would be pretty underwhelmed
I didnt know that about Parra, thanks for the tip.
Actually the NRL has a pretty great track record in terms of branding and merch. Id say the club shit looks very “same shit”. They all just flog jerseys and poli shirts. The ARLC does the best street gear for NRL fans.
As for the last bit, it would be shit for the independent shops, but it sounds like the NRL would make a shitload by controlling the whole marker
I think you overestimate how much people care about the manufactures brand. Will a Knights fan refuse to buy a jumper because they are loyal to Adidas over ISC? When it comes to football gear, the club is the important logo.
On top of that, an NRL merch brand would very quickly become one of the best known in the country. What better platform would a merch brand have than exclusive rights to the most watched sport in the country?
I wouldn't credit the NRL with that too much. Yes they get it right with the ranges. On field and supporters ranges. But mostly they would get shown ranges, select what they want and sign off on it. Mostly this would be down to the manufactures designing them. But I agree they do alot right.
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Yes it is crap for the independents but the NRL and clothing brands shouldn't run the whole show. It wouldn't go well for fans.