That would work if they were all like that. But they're not. We have 16 teams with 25 guys each, I reckon 20+ on each team are great blokes. They work with charities without ringing the paper to take a photo of them while they do it, they spend Friday nights with their wives/girlfriends. A good night out for them is a quiet beer with close mates and a few hours spent playing Wii. This is the vast majority of players who go through their entire career without ever making a headline for the wrong reason.
A minority of them are dickheads, and they'll always be dickheads, they'd be dickheads if their livelihoods were endangered, they'd be dickheads if they worked at Maccas. We just find out about their dickheadedness because they work in a high profile job.
The only thing you can do about it is no 2nd or 3rd chance for people like Monaghan, sack em, let them be dickheads in their own life where it doesn't affect an entire code and millions of fans.
It saddens me that these incidents (which do happen too often) give all the innocent players a bad name. I happen to know a guy that plays first grade footy. He's a perfectly nice, polite, quiet bloke and he tells me most of his teammates are just like him.
It just feels like every 2nd player is troublemaker because its only the bad stuff that makes the headlines. Each night on the evening news we're not read a list of all the players who haven't done anything wrong that day.
I know... It's just so frustrating. It deeply saddens me/makes my angry/disappoints me that it keeps happening and it keeps getting worse. Sooner or later something is going to give, and it's not going to be the sponsors and fans spending more money. And it's not going to be new stakeholders taking an interest in the code. This is where players need to stand up and take responsibility for themselves and the actions of others. This is where clubs need to start listening to the PR people who tell them that stuff like this is not acceptable and to listen to all the society/media/culture experts whose studies have shown that this stuff is not acceptable. Things like what Monaghan did, Brunton did and others need to be stopped by their teammates, the clubs and - ultimately - themselves.