NRL sponsors face consumer backlash
Updated April 09, 2012 16:04:46
Photo: Under pressure ... NRL sponsors are facing a consumer backlash. (Getty Images: Hannah Johnston)
Map: Australia
Telstra, Toyota and AAMI are facing community pressure to withdraw their sponsorship of the National Rugby League (NRL) unless it takes a tougher stand on violence against women.
Internet campaigner and Brisbane father-of-two Tony Simpson launched a petition at www.change.org last weekend calling on the NRL to impose automatic, minimum one-year bans on players found guilty of violent behaviour towards females.
Over the Easter weekend, he challenged officials to lift the penalty bar so high it shamed other sporting codes to follow suit.
Now his supporters have turned their anger on the NRL's big three sponsors, calling on them to bring even more pressure to bear.
As petition signatures surge towards 20,000, Telstra, Toyota and AAMI's Facebook websites have been bombarded with demands that they disassociate themselves with an organisation not seen to be taking a strong enough stance.
"As the owner of two Toyotas, I think you should reconsider your position as a sponsor of the NRL due to their failure to respond appropriately to violence against women," Matt Garven of Sydney posted on Toyota's site.
Susan Lines wrote: "Violence against women is completely unacceptable - and its time the NRL and its sponsors take the initiative in providing role models to our kids, that we can be proud of. The fans of the game demand meaningful change for the better."
Sue Spooner used Telstra's official Facebook site to urge the communications giant to speak out against the NRL's refusal to end violence against women.
Hers and other posts were met with an official response: "
Telstra does not in any way support or condone violence against women - we are engaging with the NRL on this issue and will keep you updated."
Insurers AAMI thanked posters for their feedback saying: "AAMI in no way condones or tolerates domestic violence. AAMI has reiterated to the NRL our strong views on this matter and we will maintain open dialogue on this issue. We will continue to treat the matter with the upmost seriousness."
Simpson's petition has grabbed attention worldwide.
"Everyone including you as sponsors need to speak out when such a thing as this is happening. We can't treat violence against women with a slap on the hand or turn of the cheek. Something needs to be done," Jennifer Grenz of Black Hill University, South Dakota posted.
"There are enough problems ignored in the world that won't get better unless people stand up and do something about it. Is this the kind of message we want to send to our children who look up to these players?"
NRL boss and ARL Commission chief executive David Gallop, who receives an e-mail each time Simpson's petition is signed, said late last week his organisation took the issue of violence against women "very seriously".
"It's not something we are taking lightly and we expect to be able to say more about it over the next couple of days," he said.
Simpson's campaign came after former West Tiger Robert Lui was found guilty last month of assaulting his partner Taleah Rae Backo last year.
Lui was subsequently released by the Tigers and joined North Queensland, the Cowboys suspending the half-back but not sacking him after the verdict was handed down.
AAP