Quigs
Immortal
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But... there was a shed load of Premiers Merch available to shift for the Xmas market - if the 2017 jersey had been available, many would have purchased that instead of the Premiers range. As it is, most people who want the latest jersey will still go out and buy it, so then the club have sold both Premiers and 2017 items to the same individual, probably getting more $ out of them in total.
I doubt they'll lose money having done it this way.
And was it all Halah certified.