What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

Major Sponsor

coolumsharkie

Referee
Messages
27,115
WELCOME TO THE CRONULLA SHARKS FAMILY OUR NEW MAJOR SPONSOR - OPAL SOLAR!!!

http://www.dailytelegraph.com.au/…/2536d06a308f4b96dd1c78cb…

THE Cronulla Sharks have ended months of off-season uncertainty by signing a multi-million dollar major sponsor just 48 hours before launching their premiership defence.

Opal Solar will be plastered across the front of the black, white and blue jersey when they run out for the season-launch clash with the Brisbane Broncos on Thursday night at Shark Park.

The delay in finding a sponsor had cost the club tens of thousands of dollar in pre-season merchandise sales while fans wait to purchase the official 50-year jersey with the naming rights sponsor.

“We’ve been in the market to find the right partner, not just any partner,” said CEO Lyall Gorman.

“Opal Solar have got a great brand around environmental responsibility which aligns with a lot of the principals our club has in regards to community involvement.

“They’ve recognised we’re the premiers and a brand on the rise. It’s a strong statement in our brand and reinforces where this club is heading.”

Opal Solar is already involved in the NRL as a sponsor on the back of the Canterbury Bulldogs jersey.

Bulldogs CEO Raelene Castle says there is not a problem with the double up.

“We are pleased for both parties,” Castle said, “Opal see out their contract and stay on our jersey for 2017. They were looking for a bigger opportunity which wasn’t available with us.

Gorman too sees no drama with the same sponsor at two clubs.

“The fact they are also involved with the Bulldogs just shows their passion and love for the game,” he said, “We’re delighted to have such a great company on board.

“A couple of years ago we made a commitment about changing where our club was heading. We’ve shown on and off the field a continual rise in delivery. The corporates have confidence in us.”

The deal is believed to be worth around the $1 million-a-season mark, one of the most lucrative in the game. It couldn’t arrive at a better time for the Sharks, who despite winning the premiership, reported a $600,000 loss on heir 2016 campaign.

“No one gets any satisfaction out of not having a naming rights sponsor on their jersey so this is a boost for players, members, fans and everyone associated with the club.”
 

fizman

Bench
Messages
3,508
If that $600k loss is anywhere near accurate (I don't believe it myself) we should give it away.

There is no possible way we could make a loss on the back of last season.
 

coolumsharkie

Referee
Messages
27,115
Can't believe we reported a 600k loss, surely that doesnt include merch sales etc? Or is that a financial year thing, i.e 15/16?
 

Eion

First Grade
Messages
8,034
There was a story later in the year where all Sydney clubs had posted losses for the season. With Cronulla the best of the bunch at a $500k loss.
 

shaggs

Coach
Messages
11,186
That includes legal bills Doesnt it? Plus I'm sure there was a big spend on something
Maybe includes an allowance for todds payout??

Yes Arnold, that's all I wanted to see. A sponsor paying us in the top rung, not something we are basically giving away.
 

taipan

Referee
Messages
22,500
Love the new sponsorship,the Greenies and George C will now love us.

I can't see the 2016 $600k loss reflected in our real merchandise sales that were ongoing well after Christmas.
I may be wrong but thought book cut off was end October? Anyone clear me on this?

Also ongoing legals from various disputes,peds,and Carnie(are u there?) would have impacted the figures.
 
Messages
22,024
League financials run from October to October I believe. that's why teams are now getting in early on renewals in sept for the next season to boost those figures at the end of the year each year.
we lost 600k. every other club in Sydney lost heaps.
Broncos and Souths made money and they have double the membership (also says they are spending a lot too)

if you can keep the net loss at under a mil...with the LC and etc its not all that bad.

these " are why theres gonna be a cap on off field spending.
 

Quigs

Immortal
Messages
34,904
That's great and even better now we might have to farhk off our twofaced bestus everest No1 supporter.

He can now take his lump of black coal and farhkkkkk off.

Or will he make some spin about how he has always been a great fan of Solar. The Kent.!!!
 

Weaponhead

Coach
Messages
11,054
League financials run from October to October I believe. that's why teams are now getting in early on renewals in sept for the next season to boost those figures at the end of the year each year.
we lost 600k. every other club in Sydney lost heaps.
Broncos and Souths made money and they have double the membership (also says they are spending a lot too)

if you can keep the net loss at under a mil...with the LC and etc its not all that bad.

these " are why theres gonna be a cap on off field spending.

500k loss is a good result given the Sharks have had lower revenues for years. We have major revenue streams coming and have been disciplined with spending.

Very few clubs make a profit. Some are propped up artificially but very few have additional revenue generating assets. The future looks strong.
 
Top