this is all BS.
over a million sydney-siders watched the 2005 & 2006 AFL GF's because of the Swans participation. since then, it's died in the arse.
the bulk of people within their respective cities will always go back to their main sport. viewing figures for GF's are always spiked due to the event. they may attract some new supporters but it wont ever be a decent amount to make any difference to the clubs financials.
just like the swans and GWS18 will be a loss-making operation and subsidised by the AFL into the future, the Melbourne Storm will always be a loss-making operation and need a an injection of massive funds each year, outside its normal revenue streams and NRL distribution.
and how the majority of people cant see the conflict that is the administrator of a comp also owning a team within it, or heavily subsiding it, is ludicrous. it seems to be the Australian way, whether it be AFL, NRL, A-league, etc. what we have is Australian sport trying to be bigger than what it is able to be ordinarily be, so in order to artificially boost them, they basically have any competitive integrity stripped of them.