Welcome back Tai, havent seen you for a while. You might have missed it but AFL signed a tv deal in 2022 that was $160mill plus a year MORE than their last deal. In 2020 they signed one of those short term deals you mentioned that recouped all of their covid TV revenue losses. Hmmm.
But yeh the economy means Tv isn't willing to splash out for sport lol
Ironically Vlandys blamed covid for Fox struggling and therefore giving them it a bargain basement price (the now infamous catching a cold line), yet all the stats show streaming subscriptions went through the roof during covid!
Heres the link for you to catch up
After the AFL’s new AUS$4.5bn rights agreement, SportsPro evaluates what it means for the league over the next seven years.
www.sportspromedia.com
I've been around mate ,busy busy. Debating in LU had to take a back seat.
The deal Sept 22 still reinforces my view 2022 was not 2020/21 re COVID and the AFL would have had no idea what would have happened in 2022. And because of their 4 qtr, throw in the adds it's not surprising.Ironic 7 years .They also have far greater overheads player numbers, coaching /mgt numbers and an extra game.You cannot continue to compare what fumble ball got compared to the NRL, there is a difference on so many levels.
And 2022 was not 2020/2021 in terms of COVID impact ,even though it is still around doing damage.If it was as bad as 2020 there is no way on this planet AFL could have got any where near that mark.
It's 7 years ,so if the economy in say 3 -4 years is skyrocketing as well as inflation will it be such a good deal?At least they have certainty just like the NRL.
You can also argue why such a long deal, if in 3 years additional opportunities could arise to flog your product.
Also when the deal was finalised in Sept ,our good old Reserve Bank continued to up interest rates in Sept/Oct/Nov/Dec and you can bet 50quokkas to 1, interest rates will go up again in February (due our inflation rate rising).
Plus the fumblers are still putting in to assist the Sunburns and the Sydney Yetis err Giants
Fox in the States has had a drop in viewership, although they are doing a damn side better than the other cable mobs there.
We all know what transpired in 2020 with the COVID effect on the game, from admin down to players.FHS many hundreds of thousands of extra people were out of work relying on Govt assistance just to exist, many losing jobs, many businesses closing never to return.You think people hoicked out of work would continue with Fox cable subs.
Your comment it(NRL) was a bargain basement price is just your view. Yet the figure has given a decent cap increase to all clubs, covered a 17th team ,covered increases in the NRLW comp, provide loot to lower comps .
You negotiate when you feel is the right time ,when you have some certainty (flimsy at times) of how the economy is going, and you want to ensure you have security to finance the comp over a period.Just like an employee wants job security.
The comment re the economy and Tv wiling to splash out.Well I remember a certain WA guy who won a Yacht race, paid a huge sum for rugby league. He overpaid(splashed out) and Packer made the comment when he bought this guy out "you only get one Alan Bond" in your life.
7 was never going to put real commercial tension in a battle to get the NRL.They wanted AFL first and cherry pick the NRL.And who woulda got promotional preference not the NRL. It's bad enough with the pathetic promotion of the NRL with ch9. CH10 ATT was not a real player.Regardless if D Smith, Greenberg or the Galloperhad been around.
Remember Financial markets had not anticipated the magnitude of the rise in inflation at the start of the year(2022),when cash rates were close to zero and bond markets projecting more of the same.
I repeat one more time the world economy this year is going to take a hammering, if the many financial pundits overseas are to be believed.And cable news could well bear the brunt of it.