Nine dumps Wimbledon to chase AFL

[abc]

That makes no sense at all. If NRL wins the ratings then NRL should get the biggest tv contract. All of that sounds like wishful thinking anyway.

Why does it make no sense at all?

As an extreme example, if Apple sells 10,000 or even 9,000 iPhones and McDonalds sells 10,000 or even 11,000 burgers, who makes more profit from the sales?

The value of the product is paramount to the dollars made, not just the raw numbers. Thus if the viewing audience demographic is seen as a premium audience or a broader audience then, the ad slots per unit are worth more because advertisers are willing to pay more and b/c there is more competition for slots.

 

[taipan]

Why does it make no sense at all?

As an extreme example, if Apple sells 10,000 or even 9,000 iPhones and McDonalds sells 10,000 or even 11,000 burgers, who makes more profit from the sales?

The value of the product is paramount to the dollars made, not just the raw numbers. Thus if the viewing audience demographic is seen as a premium audience or a broader audience then, the ad slots per unit are worth more because advertisers are willing to pay more and b/c there is more competition for slots.

One reason is the huge numbers firstly that subscribe(ie provide the bulk of the pay Tv company's profits).Guess which code consistently provides those numbers:NRL and guess what demographic use pay Tv : people who have the disposable income to do so.
You want a broad audience try 56% of the population where rl reigns supreme(including regionals).Try FTA TV in the biggest city market Sydney,the biggest regional areas NSW and Qld and the 3rd biggest city Brisbane.
A survey was done a couple of years ago about the income types who watch the various codes.Rugby league had more at the higher end and middle to upper than the AFL ,matched ru in the middle to upper income bracket,and was only beaten by ru in the top income bracket.

 

[bobmar28]

double post.

 

[bobmar28]

Why does it make no sense at all?

As an extreme example, if Apple sells 10,000 or even 9,000 iPhones and McDonalds sells 10,000 or even 11,000 burgers, who makes more profit from the sales?

The value of the product is paramount to the dollars made, not just the raw numbers. Thus if the viewing audience demographic is seen as a premium audience or a broader audience then, the ad slots per unit are worth more because advertisers are willing to pay more and b/c there is more competition for slots.

Most Australians live in NSW/QLD where virtually nobody watches AFL on TV. Who would be so stupid they would pay more for a result like that?

 

[abc]

But that's the point. The one thing you would all agree is that big business loves making money and they don't care how they make it, who they make it from and in what form it comes. Conversely they hate losing money as it effects executive salaries and bonuses, stock options and everything else that goes with it.

Thus a media company whether it owns subscription or FTA properties will only spend if they think it will return more money than they outlay. Ultimately they want to pay the lowest possible amount they can to maximize their return.

So as it stands now it doesn't matter what a survey says or what individual fan's opinions are. Big business and media determine the cost and that cost is based on their ability to make money. They are not going to spend more money than what they think they will get in return either from advertising or subscriptions.

The NRL have a long way to go to convince them to pay more that they pay elsewhere.

 

[Edwahu]

AFL has zero advantage in any age based broadcasting demographic. Look at the demographic breakdowns on Mediaspy if you want confirmation.

They may have an advantage in women viewers but I haven't seen any facts to back it up.The rest is speculation.

 

[taipan]

But that's the point. The one thing you would all agree is that big business loves making money and they don't care how they make it, who they make it from and in what form it comes. Conversely they hate losing money as it effects executive salaries and bonuses, stock options and everything else that goes with it.

Thus a media company whether it owns subscription or FTA properties will only spend if they think it will return more money than they outlay. Ultimately they want to pay the lowest possible amount they can to maximize their return.

So as it stands now it doesn't matter what a survey says or what individual fan's opinions are. Big business and media determine the cost and that cost is based on their ability to make money. They are not going to spend more money than what they think they will get in return either from advertising or subscriptions.

The NRL have a long way to go to convince them to pay more that they pay elsewhere.

Correct no company wants to pay more than they have to,in fact SFA if given the opportunity.Neither does any consumer in his right mind.
The whole point is ,if the market and the bulk of the paying market for the Tv station is rugby league,it would be foolish of them to play silly b...s this time.Ch9/7,and 10 know it.
In fact subs TV have paid more money for AFL in comparison to the NRL.Why? The NRL and rugby league leaves the AFL in its wake .
Fox paid overs based on the assumption that there will be a huge surge in take up subs for the AFL.Yet the bulk of their most popular programmes still remain rugby league.The Pay TV mob,now have facts and figures to show Rugby league rates its proverbials off.QED the NRL don't have to go anywhere,as the market has spoken,by demand.
The FTA ratings for AFL are down,(yes crowds are up),but TV stations don't pay for crowds,but for eyeballs.

 

[russ13]

The Iron Chef continues its second win in two weeks over the AFL in Brisbane:lol:

http://www.tvtonight.com.au/2010/07/week-30-3.html

Quote:
13 SATURDAY NIGHT AFL Ten 493,000 ****224,000 27,000 80,000 162,000

.
27 Iron Chef SBS ONE 261,000 97,000 87,000 45,000 32,000 ***

.
.
114 SATURDAY NIGHT AFL ONE 77,000 27,000 5,000 22,000 22,000
.
.

 

[applesauce]

Sunday Ratings:

19 Nine’s Sunday Football Nine 503,000 325,000 *** 179,000 *** ***
23 Seven’s Afl: Rnd 17: Melbourne Vs Sydney Seven 452,000 55,000 223,000 41,000 68,000 65,000
Seven’s AFL: Rnd 17: Port Adelaide Vs Adelaide Seven 169,000 *** *** *** 169,000 ***
Seven’s AFL: Rnd 17: Western Bulldogs Vs Fremantle Seven 110,000 *** *** *** *** 110,000