Who gets paid more?
Luai or Bailey Hayward.
What players bring personal sponsors to the game?
Those who are good get individual TPA's, The clubs/NRL as a whole bring in the sponsorship
Your original post suggested that it doesn't matter who is playing, the NRL is what brings in the money, not the player, so therefore the player shouldn't be entitled to the additional revenue. It is crazy for you and @Wb1234 to suggest that some nuffie Bulldogs NSW cup player would bring the same revenue as a premiership winning half. It is crazy to suggest that if every NRL player went on strike, that the league would be worth the same with teams full of NSW and QLD cup players.
The NRL isn't the competition it is without the elite players.