NRL wants two conference comp

[Pippen94]

You're right about Melbourne, but those extra eyeballs watching the GF is invaluable to the commercial networks, which makes the broadcast rights more lucrative. AwFuL have overtaken us by adding eyeballs from Brisbane and Sydney to their GF. We need to do the same with Adelaide and Perth if we wish to regain our spot as the most watched game in the country.

Bulldogs have been a big brand, but there's no guarantee they will be in 20 years. Changing demographics and being geographically sandwiched by the Tigers from their west and east will lead to them becoming one of Sydney's weaker clubs over the next 20 years.

Yeah but they bring in next to no regular season viewers to point nine wants Brisbane2 & is indifferent about Perth. Fact NRL is talking about nz2 tells me sky TV money worth more than wa too.
Nrl's big advantage is audience in largest market in country. Would be unwise to jeopardize that

 

[Get Rid of The Donkeys]

Yeah but they bring in next to no regular season viewers to point nine wants Brisbane2 & is indifferent about Perth. Fact NRL is talking about nz2 tells me sky TV money worth more than wa too.
Nrl's big advantage is audience in largest market in country. Would be unwise to jeopardize that

You make a good point. Correct me if I'm wrong, but aren't the ratings for NRL games in NZ not that much better than Perth?

 

[flippikat]

You make a good point. Correct me if I'm wrong, but aren't the ratings for NRL games in NZ not that much better than Perth?

If NZ free-to-air coverage was more accessible (not massively delayed), our ratings would be better.

Right now in NZ you really need a Sky subscription or access to illegal streams to follow NRL, which is a damn shame.

 

[Perth Red]

Burying the game on the digital channel means you aren’t going to get big audiences, then add in the fact nrl has no presence in sa and wa and are you surprised it isn’t getting reasonable audiences., I o ow I haven’t watched he’d nrl on fta for over 15 years. The game used to be on delay after midnight in perth if we were lucky, if you are a nrl fan you have fox or kayo here.

 

[Get Rid of The Donkeys]

Burying the game on the digital channel means you aren’t going to get big audiences, then add in the fact nrl has no presence in sa and wa and are you surprised it isn’t getting reasonable audiences., I o ow I haven’t watched he’d nrl on fta for over 15 years. The game used to be on delay after midnight in perth if we were lucky, if you are a nrl fan you have fox or kayo here.

AwFuL struggles in Brisbane and Sydney during the regular season for the same reason. Their games in the northern states are stuck on 7mate.

 

[Get Rid of The Donkeys]

If NZ free-to-air coverage was more accessible (not massively delayed), our ratings would be better.

Right now in NZ you really need a Sky subscription or access to illegal streams to follow NRL, which is a damn shame.

What percentage of New Zealanders have Sky?

 

[Perth Red]

What percentage of New Zealanders have Sky?

20%

 

[Get Rid of The Donkeys]

20%

So about 1 million. I don't know if a 2nd NZ team can draw much more money from 1 million people, most of whom are tilted towards RU. Perth is probably the better option until NZ's population grows larger.

 

[Perth Red]

So about 1 million. I don't know if a 2nd NZ team can draw much more money from 1 million people, most of whom are tilted towards RU. Perth is probably the better option until NZ's population grows larger.

tbh I dont think where the 18th club is makes much difference in regards to tv deals, the value is in the ninth game to sell not where the club is. Nz tv isn’t going to pay more for a second club as it is highly unlikely to drive any extra sky subscriptions, perth is t going to get Ch9 to pay more as it’s buried on digital so is t adding much to their audiences. The value is the extra content an extra game a weekend brings. So then you have to consider other factors including:
1. Game time slot for the ninth game - does the new club give you different game time opportunities
2. Sustainability - is the new club financially viable and will it to be able to generate the corporate and fanbase revenue needed to survive
3. Will the new club help drive jnr and grassroots growth in participation and interest
4. Will the location of the new club mean sponsors are more interested in supporting the nrl.
5. If the club falls on financial hard times does it have ownership wiling to financially support it
6. Does the location of the new club help the nrl deliver its long term strategic vision for the game

 

[Get Rid of The Donkeys]

tbh I dont think where the 18th club is makes much difference in regards to tv deals, the value is in the ninth game to sell not where the club is. Nz tv isn’t going to pay more for a second club as it is highly unlikely to drive any extra sky subscriptions, perth is t going to get Ch9 to pay more as it’s buried on digital so is t adding much to their audiences. The value is the extra content an extra game a weekend brings. So then you have to consider other factors including:
1. Game time slot for the ninth game - does the new club give you different game time opportunities
2. Sustainability - is the new club financially viable and will it to be able to generate the corporate and fanbase revenue needed to survive
3. Will the new club help drive jnr and grassroots growth in participation and interest
4. Will the location of the new club mean sponsors are more interested in supporting the nrl.
5. If the club falls on financial hard times does it have ownership wiling to financially support it
6. Does the location of the new club help the nrl deliver its long term strategic vision for the game

Perth ticks all of those boxes. It's already producing players and has the potential to become a key RL market. Perth has a history of supporting its teams.

 

[Perth Red]

Perth ticks all of those boxes. It's already producing players and has the potential to become a key RL market. Perth has a history of supporting its teams.

true but I do wonder given their comments if Vlandys is looking to replicate the afl model of two clubs in a city? Id be very very surprised if they are considering anywhere else in nz other than auckland2. Problem is RL in Auckland isnt close to being as strong as afl was in Adelaide or perth when they brought in second teams, and nrl doesn’t have the cash to bankroll a club like AFl did with Sydney2 or South queensland2. It’s hard to see Auckland2 having the financial clout to thrive without significantly harming the Warriors who are hardly pulling up trees.

 

[flippikat]

true but I do wonder given their comments if Vlandys is looking to replicate the afl model of two clubs in a city?

Id be very very surprised if they are considering anywhere else in nz other than auckland2. Problem is RL in Auckland isnt close to being as strong as afl was in Adelaide or perth when they brought in second teams, and nrl doesn’t have the cash to bankroll a club like AFl did with Sydney2 or South queensland2.

It’s hard to see Auckland2 having the financial clout to thrive without significantly harming the Warriors who are hardly pulling up trees.

Big difference with the AFL is that they covered all the big cities BEFORE doubling down with derbies in each one.

If they put a 2nd team in Auckland (or anywhere else in NZ) before Perth, that would require a ton of cognitive dissonance to swallow. They have said they don't want a 2nd Brisbane team to draw away from the Broncos or Titans, but that's exactly what a 2nd NZ team would do to the Warriors - especially if it was in Auckland too.

 

[Perth Red]

Big difference with the AFL is that they covered all the big cities BEFORE doubling down with derbies in each one.

If they put a 2nd team in Auckland (or anywhere else in NZ) before Perth, that would require a ton of cognitive dissonance to swallow. They have said they don't want a 2nd Brisbane team to draw away from the Broncos or Titans, but that's exactly what a 2nd NZ team would do to the Warriors - especially if it was in Auckland too.

true but given we went with three licenses to regional clubs, nrl doesn’t have the space so may be feeling it can only be one or the other, greater national spread OR two clubs in one city. It would only be achievable to do both if we went to 20 clubs plus, and given how long it is taking to just go to 17 that could be a very very long time away.

 

[Get Rid of The Donkeys]

true but given we went with three licenses to regional clubs, nrl doesn’t have the space so may be feeling it can only be one or the other, greater national spread OR two clubs in one city. It would only be achievable to do both if we went to 20 clubs plus, and given how long it is taking to just go to 17 that could be a very very long time away.

They might be leaving Adelaide and Perth open for any Sydney club that is forced out of that market. It sounds like the ARLC were about to send the Sharks interstate before PVL got in the way.

 

[Pippen94]

So about 1 million. I don't know if a 2nd NZ team can draw much more money from 1 million people, most of whom are tilted towards RU. Perth is probably the better option until NZ's population grows larger.

Not if sky pay more for new team in nz than fox & nine(?) for team in Perth.

 

[Pippen94]

Big difference with the AFL is that they covered all the big cities BEFORE doubling down with derbies in each one.

If they put a 2nd team in Auckland (or anywhere else in NZ) before Perth, that would require a ton of cognitive dissonance to swallow. They have said they don't want a 2nd Brisbane team to draw away from the Broncos or Titans, but that's exactly what a 2nd NZ team would do to the Warriors - especially if it was in Auckland too.

A kiwi rival outside of Auckland will help Warriors

 

[Perth Red]

Not if sky pay more for new team in nz than fox & nine(?) for team in Perth.

They won’t, they've just paid less for the 16 clubs they already have.

 

[Perth Red]

They might be leaving Adelaide and Perth open for any Sydney club that is forced out of that market. It sounds like the ARLC were about to send the Sharks interstate before PVL got in the way.

that’s not much of a strategy. Reality is any Sydney club that ended up going bust would be sold to another rich owner or consortium to take over in Sydney. There is only manly, Cronulla and dragons who are financially weak, and each of them has their own strategy to manage that.

 

[Perth Red]

A kiwi rival outside of Auckland will help Warriors

It wont be outside of Auckland, it will be Auckland2 if it ever happened.

 

[Pippen94]

They won’t, they've just paid less for the 16 clubs they already have.

You keep repeating same sh... But ignoring the extra kiwi content & derby.

I'll now repeat myself; nrl's actions tell you which expansion they view as more lucrative