Orange. Brilliant place for a Perth team.
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No. On an aircraft carrier that travels all around the world
Every time you say something is peak lu behaviour you end up being wrongThe Mayor of Cairns also supported a lot of pie in the sky developments for Cairns
I attended the PNG Hunters vs Wynnum Manly match at Kougari Oval in 2013. The Hunters brought security from PNG to monitor the large Papuan fanbase that was in attendance. It was a very rowdy crowd that day.
A Singaporean team is at least 20 years away from being viable and would require a lot of preparation. Origin, Test and NRL matches would need to be taken there regularly to get people familiar with the sport.
beyond-the-match.com
A Singaporean team is at least 20 years away from being viable and would require a lot of preparation. Origin, Test and NRL matches would need to be taken there regularly to get people familiar with the sport.
At the very least we should be looking at getting an RL 9s league established there if we have any ambition to get RL 9s into the Commonwealth Games. A yearly RL 9s event in Singapore would be a great way of generating interest in the sport. If it fails then move on, but we need to at least try to expand into a large market if we wish to add revenue and eyeballs to our game.
RU has been playing sevens there for years in front of bigger crowds than the RL 9s drew at Parramatta Stadium in 2018.
Singapore Sevens - Wikipedia
en.m.wikipedia.org
Back with a Bang – HSBC Singapore Rugby Sevens 2022
Published on 17. May 2022
By Nelson Quek
Tasked with building fans’ hype and excitement for the return of the event, SPORTFIVE Southeast Asia’s Digital team planned and created a digital and social media content strategy that encompass a fresh visual identity and a comprehensive content mix.
After a two-year hiatus, the popular HSBC Singapore Rugby Sevens returned to Singapore in style. In front of a sold-out crowd of 22,000 fans over two days on 9-10 April 2022, sixteen international rugby sevens teams put up exhilarating displays at the National Stadium in Singapore Sports Hub and gave the fans in attendance plenty to cheer about. While Fiji took the honours on the pitch after 45 matches of high-octane rugby action, the 2022 edition of the event was also a success online.
An annual event and a crowd favourite on Singapore’s sporting calendar, the HSBC Singapore Rugby Sevens event was cancelled in the last two consecutive years due to pandemic complications. The previous edition took place in 2019 and saw the event record its highest ever attendance with over 56,000 spectators witnessing the action across a two-day weekend. When the green light was given for the tournament to make its long-awaited return in 2022, the SPORTFIVE SEA Digital team was tasked with creating a digital marketing and social media campaign with the objectives of building hype and excitement amongst the fans for the event, improving the event’s social media presence, as well as driving ticket sales.
The team knew it was essential to focus on reconnecting with enthusiastic fans who had greatly missed live rugby action, as well as draw new spectators by shining the spotlight on the family carnival atmosphere that has been synonymous with the Singapore Rugby Sevens event. Frequently dubbed the “Family Sevens” of the World Rugby Sevens Series, the Singapore leg has always brought about a weekend of sport, music and entertainment featuring a line-up of family-friendly activities for all ages to enjoy, outside of the thrilling on-pitch rugby action.
With this in mind, the campaign theme and accompanying hashtag #TheFam7sReturns was conceptualised to highlight the event’s return and reiterate its family-centric uniqueness.
Shane Loi, SPORTFIVE SEA’s Digital Marketing Manager, said, “As a commonly used slang for ‘Family’, our idea is to play on the abbreviation ‘Fam’ and to convey our message – that the Singapore Sevens is a Famous event that all Families are very Familiar with.”
To reinforce our campaign theme and mark the tournament’s new start following its two-year absence, the team recognised the timely opportunity to refresh all digital assets for the event. A fresh visual identity was since incorporated, giving the creatives a bold and enhanced look-and-feel that fans could easily identify and connect with on social media.
To create an active and consistent online presence for the event, the team curated a comprehensive content mix that includes regular real-time match updates, video highlights, interviews and contest giveaways. Many of these content pieces were produced in vertical video orientation, which is quickly becoming the dominant format in today’s age, and published on channels such as Instagram Reels and Stories that were previously untapped. Besides creating bite-sized snippets from official broadcast footage, the team also had a camera crew on-site situated on the grandstands and at the fringe activity zones so that the videos were presented from the fans’ perspective, hence adding to the sense of familiarity.
The month-long campaign delivered on media performance, with an impressive 44.2 million impressions and 25.5 million reach generated via the official HSBC Singapore Rugby Sevens social media platforms.
The added focus on creating quality content in trending formats on Instagram also brought about a growth of 48% in followers on the platform.
Tilman Wendt, Vice President, Digital & Brand Marketing for SPORTFIVE SEA, shared, “We are delighted to partner with the HSBC Singapore Rugby Sevens team to curate a social media campaign and highlight its family-centric uniqueness.
“The promising online engagement statistics attained, and not to mention, the strong ticket sales achieved, have demonstrated that there is a considerable audience interest for the Singapore Rugby Sevens and live sporting events as we begin to emerge from the pandemic challenges. With social media engagement fast becoming a vital part of any event marketing strategy, we are really pleased for the opportunity to help refresh and create engaging content to connect the event with their fans.”
Back with a Bang - HSBC Singapore Rugby Sevens 2022 | BEYOND THE MATCH – Sportsmarketing Blog
Tasked with building fans’ hype and excitement for the return of the event, SPORTFIVE Southeast Asia’s Digital team planned and created a digital and social media content strategy that encompass a…
This is the sort of insular thinking that has condemned our game to a few small pockets around the world.
Did he also claim Latrell was lazy at fullback?
You follow the expansion threads?
Get rid of the Sharks, Bulldogs and Tigers- bring in Singapore, Colombo and The Aircraft Carrier.
I wonder if anyone on here has ever travelled to PNG and seen how poor and dangerous it is. It will never happen for a good reason.
Don't forget Harold the Helicopter
We could fill the aircraft carrier with pokie dens to make the Sydney clubs feel at home too.
But Sharks own their own aircraft carrier!
