I don't think Sydney v Brisbane is going to resonate, somehow.
Maybe. They might separate Crowe and Jackson supported games, as they will be the faces for next year.
It's all about promotional angles.
There aren't too many international stars to go around so in the future I'm guessing the mascots may come more into play.
Your team, the Cowboys maybe vs the Raiders as they are both also NFL mascots.
You could have the Sharks vs Panthers and have the footage of Mick Fanning (as a Panthers fan) bashing the Shark, they've all seen the footage.
When the Dragons play make it a Game of Thrones theme.
The NRL will pay some company a lot of money for ideas. They should save the money and just look to LU!!