docbrown
Coach
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This whole thing 100% came from the NRL. It's a market research tactic called a controlled leak. It's used in politics and marketing.
Basically you get 2 lower tier employees - call them canaries. They don't know that both are canaries. You tell both the line that you want to market test. In this case, that PNG is a lock for getting a team. You also deliberately choose your journo to target. Someone hungry. You arrange for one of your canaries to be at the same event as the journo. Usually drinks. Walls come down. Your first canary feeds your line. The hungry yet skeptical reporter asks if there's a second source. The canary says 'someone in X department' could confirm. Because they've been told to. The journo tells their editor. You need confirmation though. What a coincidence. There's a second event with the second canary and the journo. Again - more alcohol. 'What's this I've heard about the PNG team?' Genuine surprise from the canary. How did you know? We have confirmation.
Now you idea is published and market tested. Your campaign or marketing team track the story on social media. Do people like the idea? Or not? Why? Other journos contact higher ups at your organisation. Is it true? No, you deny it. But now you know the public response to your thought bubble.
So I'm not saying PNG is getting a team. I'm saying this is a controlled leak specifically to gauge public responses.
Basically you get 2 lower tier employees - call them canaries. They don't know that both are canaries. You tell both the line that you want to market test. In this case, that PNG is a lock for getting a team. You also deliberately choose your journo to target. Someone hungry. You arrange for one of your canaries to be at the same event as the journo. Usually drinks. Walls come down. Your first canary feeds your line. The hungry yet skeptical reporter asks if there's a second source. The canary says 'someone in X department' could confirm. Because they've been told to. The journo tells their editor. You need confirmation though. What a coincidence. There's a second event with the second canary and the journo. Again - more alcohol. 'What's this I've heard about the PNG team?' Genuine surprise from the canary. How did you know? We have confirmation.
Now you idea is published and market tested. Your campaign or marketing team track the story on social media. Do people like the idea? Or not? Why? Other journos contact higher ups at your organisation. Is it true? No, you deny it. But now you know the public response to your thought bubble.
So I'm not saying PNG is getting a team. I'm saying this is a controlled leak specifically to gauge public responses.