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Rank the Brisbane bids

Pippen94

First Grade
Messages
7,227
I put the Dolphins' bid at the front of the queue for this reason. A team up in Moreton places zero pressure on the Titans and helps create a beach side derby between the two. It will get more people going to NRL games if Dolphins Stadium is upgraded. A family who lives in the Sunny Coast will be unlikely to attend 12 games a year at Lang Park, but they might make the journey down To Redcliffe to see the Dolphins.
Does GC get much support in Logan?
A southern Brisbane team would immediately be titans biggest rival & I imagine would draw large crowd.
Sydney FC didn't want wanderers but that fixture at homebush would get 60k. Melbourne city has no supporters but derby is good for Victory too.
 

The Great Dane

First Grade
Messages
7,960
I find the difference between the Bombers logo shades of blue and orange and the mock-up Firehawks jersey much more than "negligible" - but that's the rub, two people may not see the same shades in the same way. (The way that the same turquoise can be called blue by someone, and green by someone else). It's awfully subjective, so I can only call it as I see it.
How can you really compare the shades and how they'll react on the jersey when the Bombers have never released a mock up of their jerseys?
As far as branding goes, you have a point - interesting can pull people in.. but we're talking about a sports team here, not a documentary or museum exhibition - I think the average fan is gonna want something more immediate, more universal, more INSTANTLY understood.

Something more immediate, universal, and instantly understood like the Titans maybe?

Even if people don't catch on to Kingsford Smith, what's not immediate, universal, and instantly understood about Bombers?

The Mighty Ducks of Anaheim were the most popular hockey team on the planet until Disney stopped producing new movies and cartoons, one of the most successful Australian ad campaigns of the last few years has followed the ongoing story of a pair of meerkats, Star Wars made more money in merchandising then it ever could from the movies, etc, etc, I could go on, the point is that a good story is the greatest marketing tool on the planet.
 

The Great Dane

First Grade
Messages
7,960
Redcliffe & Easts bids being held to different standards. Yes Easts will change branding but everybody will still know they're Easts & still be seen as same inner city club. Easts hope to attract support in large area south of river which is home to at least 4 BRL teams depending how you look at it. Same posters are criticizing Dolphin's aim to represent Morton Bay which has no top flight team in any sport - aside from dolphins - & is probably made up of many redcliffe fans
We have strong evidence to suggest that as long as you create a neutral brand people that weren't traditionally fans of the club that owns the team will support it.

I mean it worked for the Canberra Raiders, Port Adelaide Power, Fremantle Dockers, and probably a bunch more that I'm forgetting, no reason to believe that it won't work for the Firehawks.
 

Pippen94

First Grade
Messages
7,227
Redcliffe arent getting $200mill of govt. money to upgrade their stadium to decent nrl standard and the nrl doesnt need another team drawing 12k crowds.
Current 10k venue cost about 10 million. Stadium permitting crowds at Dolphins will be bigger than potential Perth
 

The Great Dane

First Grade
Messages
7,960
It's not 1950 anymore - Brisbane is a diverse place with people from all backgrounds particularly the fast growing southern part. Branding should appeal to all demo graphics
lol ok.

Explain to me, how exactly does an aviation theme, that uses the image of an Australian war hero and cultural icon, not appeal to people of all demographics?

BTW, has anybody told Essendon (one of the biggest sports clubs in the country) that their brand doesn't appeal to all demographics.
The last time I heard the name Kingsford-Smith was when I was a kid back in the 90s.

The Bombers could make their bid stronger by taking on the Diehards name of Valleys. Brisbane Diehards sounds much better. Valleys wore royal blue and were the most successful club in the history of Australian rugby league. They could keep Kingsford-Smith as the logo or use an armoured warrior like Valleys. I wouldn't use Kingsford-Smith as it will be lost on most people.

.
92f93e99-b7b8-47c7-9256-1c482f27a8c2-jpeg.39019
Yeah, cause using the image of slaves that were forced to fight, often to the death, for peoples entertainment is so much more wholesome and inclusive than a famous Australian. All the demographics will love that lol.

Oh and who cares if all the old Brothers, Dolphins, Seagulls, etc, etc, fans that f**king hated the Diehards refuse to support the team, we don't need their patronage anyway...
 

The Great Dane

First Grade
Messages
7,960
bombers, bombers of what////?, bombs , deaths, war, destruction, political corrections
its wrong in this day of age
get a smart modern day mascot, that appeals to everyone, its not hard
Every clubs brand, all across the world, can be criticised that way...

Should we get rid of all of them?
 

Pippen94

First Grade
Messages
7,227
We have strong evidence to suggest that as long as you create a neutral brand people that weren't traditionally fans of the club that owns the team will support it.

I mean it worked for the Canberra Raiders, Port Adelaide Power, Fremantle Dockers, and probably a bunch more that I'm forgetting, no reason to believe that it won't work for the Firehawks.
Fremantle was new entity.
Port Adelaide needed to change mascot not to clash with Collingwood but very much still same club.
Canberra was entire group comp getting license.
Any actual examples you remember!!!!
 

blue bags

First Grade
Messages
9,652
Every clubs brand, all across the world, can be criticised that way...

Should we get rid of all of them?
yes but they are mostly established clubs been around for decades , ages,
not new established, prototype bidding non formed clubs . not here to burst your bubble, but be realistic . fair dinkim
AFL BOMBERS were formed in the 1860s or 1870s lol ,
times have changed
 
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Pippen94

First Grade
Messages
7,227
lol ok.

Explain to me, how exactly does an aviation theme, that uses the image of an Australian war hero and cultural icon, not appeal to people of all demographics?

BTW, has anybody told Essendon (one of the biggest sports clubs in the country) that their brand doesn't appeal to all demographics.

Yeah, cause using the image of slaves that were forced to fight, often to the death, for peoples entertainment is so much more wholesome and inclusive than a famous Australian. All the demographics will love that lol.

Oh and who cares if all the old Brothers, Dolphins, Seagulls, etc, etc, fans that f**king hated the Diehards refuse to support the team, we don't need their patronage anyway...
You live in time warp. Go ask people in Brisbane cbd what cultural icons they associate with city - none will say smithy
 

Perth Red

Post Whore
Messages
69,822
Current 10k venue cost about 10 million. Stadium permitting crowds at Dolphins will be bigger than potential Perth

id hope they didn’t pay anymore for it!
Problem is it isn’t close to a stadium that is going to draw 20k plus crowds and the corporates they’ll need to compete with big brother. It needs a brand new main stand with dozens of corporate boxes, roofs in the other two stands and even then It’d be hard to get it to 20k plus without building two main stands and you’re looking at $150-200mill for that.

you’d hope Brisbane 2 would get bigger crowds In RL’s most popular city or what’s th point? Lol
 
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The Great Dane

First Grade
Messages
7,960
Fremantle was new entity.
Port Adelaide needed to change mascot not to clash with Collingwood but very much still same club.
Canberra was entire group comp getting license.
Any actual examples you remember!!!!
The Fremantle license is owned by the WAFC. The Dockers were founded in the hope that it'd effectively be the merging of South Fremantle and East Fremantle fan-bases behind a new professional club. They created a new brand specifically because it'd be neutral and wouldn't turn off either group.

What you say about the Power is true, however Power has support across Adelaide, that wouldn't be the case if they were the Magpies.

Finally, the Raiders are an extension of the Queanbeyan Blues in all but name, always have been always will be.
I think I'd know as well, considering that I actually lived through it...

If you bring in a QRL team you'll get the Brisbane version of this-
https://www.theroar.com.au/2014/03/26/canberras-nrc-team-will-be-a-red-and-white-failure/
 

Pippen94

First Grade
Messages
7,227
The Fremantle license is owned by the WAFC. The Dockers were founded in the hope that it'd effectively be the merging of South Fremantle and East Fremantle fan-bases behind a new professional club. They created a new brand specifically because it'd be neutral and wouldn't turn off either group.

What you say about the Power is true, however Power has support across Adelaide, that wouldn't be the case if they were the Magpies.

Finally, the Raiders are an extension of the Queanbeyan Blues in all but name, always have been always will be.
I think I'd know as well, considering that I actually lived through it...

If you bring in a QRL team you'll get the Brisbane version of this-
https://www.theroar.com.au/2014/03/26/canberras-nrc-team-will-be-a-red-and-white-failure/
Dockers not born out of either south or east or even both mergering - it was new entity. Different to Firehawks being created by easts.
 

The Great Dane

First Grade
Messages
7,960
yes but they are mostly established clubs been around for decades , ages,
not new established, prototype bidding non formed clubs . not here to burst your bubble, but be realistic . fair dinkim
AFL BOMBERS were formed in the 1860s or 1870s lol ,
times have changed
So what?

You can change a name, a logo, what of it. If it's not ok to have "violent" brands let's start with replacing your clubs first.
 

The Great Dane

First Grade
Messages
7,960
You live in time warp. Go ask people in Brisbane cbd what cultural icons they associate with city - none will say smithy
So what?

They don't need to associate him with the city for it to be a good brand.
They didn't used to associate Broncos with Brisbane either and that changed pretty quickly.

The whole point of taking him as your logo is that you want a story to sell, and stories are way better if you've never heard them before.

That doesn't answer how you know that crowds at the Dolphins would be higher than in Perth.

Seems to me that Perth's average NRL attendance would be much higher than the Dolphin's QRL attendance, so if you aren't using that as your metric then what are you using?
 

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