The reasons that we have what appears to be an over abundance of negative compared to positive media coverage is that we have zero personalities involved with the entire organisation, except for Gutho and Moses... (and maybe 3 other 'minor' personalities in the playing ranks).
Negative media coverage is essentially what you'd classify as 'news worthy' matters. As they say, no news is good news!
You'll only ever get positive media coverage when you have personalities involved, and this is not just sport, this is every aspect of life. Positive 'news worthy' stories are all about the individual public relations focus.
Let's be honest, the coach, head of football, CEO, the board, and at least 25 of our 30 NRL players are just plain f**king boring uninteresting people compared to some other clubs.