Fair point. There are two ways of looking at this problem. With respect to PR, I think it is possible to spin relocating, for example, a team to a new location into a big positive.
This is where the sh*t hits the fan. It's the fans of the clubs in question that will refuse to agree with relocating and they will make the noise that creates the rocking of the relocation boat.
I highly doubt the NRL has the creative know how to positvely market a relocation. They barely have the skills in marketing the sport as a whole as it is. The phrases or words "Good marketing" and "NRL" are rarely ever seen together.
This is partly why the North Sydney Bears demise has left a bad taste. It was all amicable, everybody was pro-relocation which would never happen thesedays.
I agree strongly with this, as it turns out. Indeed, this could be part of a strategy the NRL could employ.
I agree that the pie needs to grow, but realistically, I am not sure we have enough ingredients to go around to expand out to 20 teams (or whatever amount) without diluting the "product". (At least we aren't the ARU who struggle with four teams.)
We shall see what happens, but i think this the route they will actually go, but at a slow pace. Every TV rights deal that is negotiated (2012 the next) the NRL might add a team or 2. Therefore Extra money will be generated, and the stragglers have time to catch up. The straggler Sydney clubs are like someone on the dole between fortnightly pay cheques, but in this case TV rights deals.
Furthermore, Sydney isn't really a market of 9 league teams, it is a market of 12 professional sporting teams, each wanting a share of the sponsorship pie and potential fanbase. Instead of tapping this limited resource, a team could flourish if they tapped unsullied waters.
But at the same token, Sydney is an extremely crucial market/audience for Rugby League in the country. Even QLDers should recognise this. The saturation of NRL teams in Sydney can be a positive if done correctly. Other codes will struggle to gain a foothold in the largest popualtion this country has. It's all about the execution of management for it to work though.