Everyone in here that is saying they wont be buying it, will have a copy as soon as it comes out.
To be perfectly honest, I still had every intention of buying it even without franchise despite being shocked that they could take a sport game back to 1993 standards. But then after reading about the customisation options (which was how I would have got around the no-franchise option) and realising that created players are a choice between 4 skins, with no control over basic things such as height or weight I realised that this game would have the longevity of a game of stick cricket - fun for 10 minutes, but that's it.
Now before you throw the whole "they have a small budget" excuse at me, I'm aware of this and understand it - but they lose me when they try to charge the same as a game made with a big budget.
You wouldn't pay the same money for a Datsun that you would for a Ferrari would you? You certainly wouldn't by using the excuse that the Datsun is showing potential and may one day be as good as a Ferrari, but for now it's not because it's made by a bloke who is working out of a shed, would you?