Not expansion into the USA or Eastern Europe, getting the talent to play here. I reckon The whole NRL competition x 2, in Athletes are working at McDonalds in the USA.
I know some fantastic athletes who if it were 20 years ago, would be playing NRL or Wallabies. But nowadays, they are at University. The decision is made by the parents before scouts etc even get a look in.
PS: How many Asians or Indians do you see playing NRL? None, they are all at the library or after school tutoring. I think that answers it.
I'm not sure if you're being deliberately ignorant but rugby league at the highest level isn't something you can learn in a year or two. The AFL have tried to recruit elite college basketball players as the skill sets are much more transferable and even that's seen very limited success. The US men's rugby team have a lot of guys from NFL backgrounds and they're not exactly challenging the top nations. A few years ago the roosters signed a few top schoolboy rugby prospects from South Africa and those guys managed a grand total of 0 1st grade games between them.
I mean I could probably recruit some decent talent for my Wednesday night OzTag team from the US and Eastern Europe but for NRL level, that's a long way away.
I'm not sure if you realise but they actually play rugby union quite extensively in Eastern Europe and those guys don't exactly set the world on fire.
To have a successful recruitment system out of those countries you'd have to bring them over at no later than 16-17, invest 3-4 years into them including housing, schooling, teaching them the language, teaching them the intricacies of the game and then even then you've probably got a less than 10% chance of them making first grade. So in other words you'll need to invest 5-6 years and hundreds of thousands of dollars to get someone who if you're lucky is as good as someone from our own backyard.
I'd rather spend some money scouting extensively around the pacific islands where we know that genetically the athletes are suited to the game and where they actually play the game as kids.