Origin is a social event. People who never watch a game of footy otherwise get into it. As do businesses, who see the potential to make a quick buck.
Look, after the humiliation of the last 7 years, a part of me wants the OP and my fellow Dragons fans who agree with him to be correct. I want Origin to go away so I don't have to listen to Queenslanders gloating and pretending they're a better class of person because of the result of a football game. I can also do without the nerves and absolute dread I feel just before kickoff.
Most of me, however, decides to wear my Blues jerseys all year round, and looks forward to being able to return serve with interest whenever we do finally crack the Queensland dominance. As passionate as I am about the Red V, my passion for the Sky Blue just about matches it. Origin isn't just a money spinner, it's a fantastic contest between 2 teams of stars unbound by the salary cap. It's also a modern embodiment of the rivalry between states that goes back to when they were colonies. It is the best our game has to offer.
TL; DR version: the OP is dead wrong. Go the Blues!!!