It's driven by the wankers on 360. To be fair he is a grub on field, but no different to plenty of other grubs that are given a pass or celebrated as a lariken etc. To his credit he seems to use it to his advantage, he is smart enough to know he is respected by those that matter. Even Walsh came out and gave him a wrap after their little run in.
Given all the focus on mental health and so on the media have a lot to answer for, on one hand Nicho for example gets his pole smoked at every opportunity because "adversity" yet they want to crucify Luai every chance they get. Both had pretty tough upbringings by all accounts. Latrell & Cody are similar to Luai on field and Latrell is also outspoken off it, both have had off field incidents as well, yet the media wants to suck them off too. No one wants to say it out loud, but it sucks to be the wrong shade of black I guess.
I will also say that I reckon Nicho comes across a genuine top bloke, and Latrell & Cody are great for the game and I hope they never change. They just need to back off a bit with the Luai hate, there are people out there that have come to a tragic end after copping far less bullying that he gets.