Options for #18, #19, #20
Perth
NZ2
Brisbane 3
Adelaide
PNG
Perth
- new TV timeslot
- new big city market
- room for growth
- not a lot of readily available NRL talent
- reasonable appetite for the game despite being a non-heartland area
- events and most NRL matches taken there have been well attended
NZ2
- talent (will need NZ pathways properly built but this could help)
- NZ TV money (may not increase immediately but could help maintain the current levels and grow into the future)
- benefits the international game
- not a huge market in NZ that isn't already catered to
Brisbane 3
- fortifies the RL heartland of SEQ
- reward for QLD's contribution to the game
- more QLD derbies
- most likely will be well attended with good membership numbers and TV ratings
- most likely will do well with corporate sponsors
- ready made and operating football club options ready to go that have money
- on the edge of saturation in the SEQ market
- will suffer from diminishing returns in the SEQ market following the Broncos and then Dolphins
Adelaide
- new big city market
- room for growth
- not a lot of readily available NRL talent
- events and most NRL matches taken there have been well attended
- doesn't seem to be a huge appetite for an NRL team at the moment
- lack of engagement with the game currently could mean that a relocation could work without alienating locals (could be a good way to 'bring back the bears' if we are ever going to do it, provided the team play in Adelaide 100% of the time)
PNG
- Probably one of the most talent rich areas that isn't fully tapped yet
- passionate supporters
- strong mining industry links for sponsorship
- Aus & PNG Government will behind the bid
- economical realities will mean the bid will struggle despite afore mentioned Govt & mining support
- will struggle to attract top-line talent (even the best PNG players will probably choose a club in Aus or NZ if given the chance)
- good for the international game
- All the possible benefits of a PNG NRL team are being delivered by the Hunters in the QLD Cup at a far more sustainable price tag
The three I'd go with are Perth, Adelaide and NZ2. Brisbane 3 is the elephant in the room as it is probably a better bid than the three I mentioned, however for the long-term growth of the game, the perception that a team in every major capital in Australia and a North Island and a South Island team in NZ gives when it comes to TV, sponsors, Governments etc is invaluable for the game.
It would be the most well spread code in the Pacific region (especially when you throw in Hunters, Silktails and Pacifique XIII in the state cups) and delivers what the AFL can't... a national spread with a huge impact in the very lucrative QLD and NSW markets (over 50% of the population. AFL have a presence there, but a company in Perth, Adelaide or Melbourne trying to make an impact in QLD or NSW through sponsorship would have to turn to the NRL as it's the only sport that can deliver it.
Now, should Brisbane 3 get a run in the future? Yes, if the above plan delivers the commercial benefits to the game that are expected, the finances will skyrocket and we can afford Brisbane 3 (which will bring further benefits).