Read the TV Channels' corporate websites under Investors - they have their financial reports and "presentations" up for the first half of 2012 etc. I got my figures from the source, but what's interesting is the way they talk it up. 10 look diabolically rooted on performance but the future, oh the FUTURE is so bright everyone on the Board needs industrial shades. The message they deliver depends on the purpose and the audience and it's the same for all of them. If they are in negotiations about how much they can pay in a rights deal then they play up the tight cash situation, the tough trading environment, the uncertainty and disruption caused by new technologies, debt servicing and how tough lenders are these days etc. But when it's about the share price, well hell boys and girls, look at our fabulous shows and the ratings! My goodness, the ratings are awesome! And all of these amazing plans and startegies are going to turn the whole thing around/cement our dominance/drive profits etc etc. It's been PR'd to death by the best spin merchants in the biz. In a negotiation though they say "forget all that fluff, look at our P&L".
I hope someone digs deep and maybe League gets a Dutch Auction going. That I would like to see. I think what happens will be as much about the way these Boards feel about the economy moving forward and technology/online threats to the broadcast model as anything. I don't have a lot of faith in the estimates going around, they just seem a little optimistic based on what I have read and what I hear coming straight out of the industry in terms of how much money the networks have to throw at content. Big Sport like the NRL is likely to be the Big Exception if anything is and strategically the NRL is a vital jewell for 9, I'm just saying that there is a point at which a Company can't pay any more, no matter how much they want to and I don't know if thats near 1.2 Billion Dollars for 9 right at the moment, all things being what they are and I don't know if the other stations are really positioned to drop more than 9 is capable of dropping.
Canard - re :
Right on cue the Union troll and Paul Pottinger apologist makes his impact on this thread.
There certainly is a shit load of chicken counting going on in this thread, but be f**ked if Ill take any input from a died in the wool Union fan about it.
Sorry you feel that way. I hope they get a great deal. I think a couple of extra clubs and a higher salary cap and maybe bigger squads is a great thing - thats a lot of young blokes who can make a good living playing the game they love, its a lot of encouragement to young people to work hard for a goal that encourages physical activity and mental toughness and team spirit and committment. And if they raid other codes like Union, that just opens up more opportunities there as well. It also might make some other channel think "hell with that, lets grab the Union and plug it a little harder on FTA" or maybe the "incoming tide lifts all boats" rule applies and Union see's some uplift in what they can expect for broadcast rights as well.
I don't see a good League deal as bad for Union at all - quite the opposite potentially.