Who else here has their tv set to channel 9 by default? I do, and this is solely because or many years of RL viewing. When I wake up, it is Today that is on (unless my toddler is up, then it is Disney Junior). When I get home from work, it is generally 9 that is on if I watch any FTA channel. I do dabble a bit into 10 as they have some good shows but 9 always seems to be on.
What would happen if 9 lose the NRL for me? I dont know, but I would probably lean towards the other channel simply because I am watching RL on that channel. Why? Well simply because of the advertising. Think of it this way, I hardly ever watch channel 7. Why? because they have AFL. I dont watch it, hence I dont watch the advertisments. If I dont watch the advertisments I dont watch the shows they have on offer as I dont know the show would be on.
This is a big reason why Channel 9 do so well in the Sunday 6pm news. You have up to 1m people across the country watching the RL telecast. By default after the game the channel wont change, and probably wont change again at 6.30, then 7.30 etc.
If 9 lose the rights, I can see massive ratings drop simply because of people like me. Not only will they lose ratings in a proven product like the NRL, but they will also lose ratings in the news. Sunday 29/04/12 Channel 9 6pm news achieved 1,502,000 and Channel 7 6pm news 1,500,000. If you suddenly dont have a ratings puller in RL before these 2 channel 9 shows, what would happen? Well lets take 10% (just a random number) off the ch9 news, and add that to the Channel 7 news (if 7 get the NRL tv rights for example). Suddenly ch9 decreses to 1,351,800 and ch 7 increases to 1,650,200.
This is a big reason why ch7 wants the rights. To increase their total share of viewers and the expense of ch 9
Personally, I would prefer 10 to get the FTA rights over 7 simply because of the programs they show are more my style, and all games simulcast on FOX.
Let the bidding begin!