The T.V Rights Thread Part III

[El Diablo]

I was under the impression that 10&Fox were going to take on Nine. Is this now not the case? If Nine roll over and allow Fox to simulcast everything there is no need for Fox to join forces with Ten.

last line from page 47 of the FIN

It was discussions between Nine and Fox Sports that forced incumbent broadcaster Seven to allow its game to be shown on pay TV.

so 9 and Fox talking didn't stop 7 getting AFL

 

[docbrown]

Fin Review had an interesting article today if someone has access

They said that Nine and Fox may be putting together a joint bid, which would make it harder for Seven and Ten...

My fear is that if this is true, that could lower the offer... Ten&Fox at war with Nine would have created this competitive tension, but it seems Fox think they could save money by bidding with Nine....

I'll move to Canada if Nine get the rights again....

I was under the impression that 10&Fox were going to take on Nine. Is this now not the case? If Nine roll over and allow Fox to simulcast everything there is no need for Fox to join forces with Ten.

This may be a back up play to ensure that 7 doesn't beat them out as has been speculated. They always had to cooperate with 9 to some degree anyhow but negotiating with 7 is the worst scenario for Premier Group.

 

[carlosthedwarf]

Maybe not the right thread for it (el d move to relevant locationl if necessary)


But I was on my Xbox yesterday and noticed them advertising a "footy pass" for 20 a month which for the first time lets you get AFL games down through the foxtel on Xbox feature.

My understanding was that they had a similar deal to the NRL in relation to digital rights being owned by Telstra. So is it possible we could see something similar for RL?

Or is this something we would need to negotiate into our digital rights section?

Part of the new TV deal is that Foxtel and Telstra both have internet rights for AFL. Telstra has one exclusive game (twilight Saturday) but all other games are available on Xbox & T-Box.

Should be a similar deal for the NRL when the rights are

This may be a back up play to ensure that 7 doesn't beat them out as has been speculated. They always had to cooperate with 9 to some degree anyhow but negotiating with 7 is the worst scenario for Premier Group.

What's the issue with 7 and Premier Group working together? I didn't think it would matter as long as Fox Sports has their games.

 

[meltiger]

Thanks Carlos. Hopefully that is the case

 

[RLNY]

I would say the main issue with 7 and Premier Group working together is that 7 probably would not want to simulcast games with Fox. In addition, if 7 gets all the games and onsells them, Foxtel would be in a dogfight with 2 FTA bidders to get any games at all. So, I would say 7 getting the rights would be the worst case scenario for Premier Group.

 

[Canucks]

I would say the main issue with 7 and Premier Group working together is that 7 probably would not want to simulcast games with Fox. In addition, if 7 gets all the games and onsells them, Foxtel would be in a dogfight with 2 FTA bidders to get any games at all. So, I would say 7 getting the rights would be the worst case scenario for Premier Group.

Can you imagine Seven getting all the games.... It would destroy everyone....

 

[carlosthedwarf]

I would say the main issue with 7 and Premier Group working together is that 7 probably would not want to simulcast games with Fox. In addition, if 7 gets all the games and onsells them, Foxtel would be in a dogfight with 2 FTA bidders to get any games at all. So, I would say 7 getting the rights would be the worst case scenario for Premier Group.

So basically 7 is going alone while 9/10 bids could be joint with Fox? Makes sense.

I can't imagine Seven wanting all 8 games, outside of getting them purely to on-sell them.

 

[seanoff]

Can you imagine Seven getting all the games.... It would destroy everyone....

including 7.

none of the fta channels want to show 8 or 9 games of a sport / week. they'd have to give up too much audience for other things

 

[firechild]

including 7.

none of the fta channels want to show 8 or 9 games of a sport / week. they'd have to give up too much audience for other things

Not necessarily. Seven might want to show 2 friday games, 2 saturday games and one each on sunday and monday. With a bit of schedule shuffling, they could outrate anythign they currently show in any of those time slots. They onsell 1xsaturday and 1 (or 2 with expansion)x sunday game to fox. They can also onsell the replay rights for the 6 they do show to foxtel. If Seven were prepared to do this, Fox would no doubt up their offer significantly because they know that if they only have 2 games a week then thousands of subscriptions will be immediately cancelled.

 

[The AXXXMAN]

Incorrect. 574k is Melbourne/Adelaide/Perth combined, so it is 689k for 5 city metro. However, this is still less than the NRL's season opener of 710k, which was only shown in Sydney and Brisbane.

Therefore, to sum it up in a mathemtical equation:

NRL Sydney + Brisbane ratings > AFL Sydney + Brisbane + Melbourne + Adelaide + Perth ratings

The way we rugby league types harp on bout this is pathetic really.

Rugby League can attract double the audience on television, but there are much fewer opportunities for advertisers to buy airtime and the FTA networks to generate revenue off the broadcast rights asset. This reduces the asset value and the prospective $$$ the NRL can receive from its sale.

The higher numbers mean shit if the NRL can't find a way to exploit them and make it more attractive for the FTA broadcasters to make some decent coin out of it.

Big boys play with money, not feel good numbers.

 

[RLNY]

Seven is not going to keep all the games for themselves if they do get the rights. However, if they do get them, I could see 7 keeping the Sunday doubleheader, Origin and maybe a couple other games like tests and City vs. Country and onselling the rest.

In this scenario, 7 would:

-Have a massive Sunday news lead-in with a northern/southern split of NRL and AFL.
-Be guaranteed of winning 3 weeks by having Origin and denying that advantage to any other network.
-Denying 9 and 10 exclusive NRL rights and the potential of rebuilding network share by having exclusive NRL rights.
-Soldifying its position as Australia's number 1 network
-Denying Foxtel's chance of increasing their market share in NSW/Queensland
-Making a profit on resale.

Even if Seven does not win the rights, they will still break Nine's and Fox's First and Last rights and force the other networks to pay overs. A crucial factor between a low figure (below $1b) and a high figure is Seven's involvement as they will step on everyone's toes.

 

[RLNY]

Rugby League can attract double the audience on television, but there are much fewer opportunities for advertisers to buy airtime and the FTA networks to generate revenue off the broadcast rights asset. This reduces the asset value and the prospective $$$ the NRL can receive from its sale.

The higher numbers mean shit if the NRL can't find a way to exploit them and make it more attractive for the FTA broadcasters to make some decent coin out of it.

Big boys play with money, not feel good numbers.

That is why LEK and NRL are exploring more breaks in games for advertising purposes.

 

[beave]

That Broncos Souths game there was a lot of breaks in play at times that an ad could have been thrown into but they stuck with the onfield crap (i think they only threw one commercial in when yow yeh got busted). There are natural breaks in play at times, they just got to be smarter about it.

 

[seanoff]

Seven is not going to keep all the games for themselves if they do get the rights. However, if they do get them, I could see 7 keeping the Sunday doubleheader, Origin and maybe a couple other games like tests and City vs. Country and onselling the rest.

In this scenario, 7 would:

-Have a massive Sunday news lead-in with a northern/southern split of NRL and AFL.
-Be guaranteed of winning 3 weeks by having Origin and denying that advantage to any other network.
-Denying 9 and 10 exclusive NRL rights and the potential of rebuilding network share by having exclusive NRL rights.
-Soldifying its position as Australia's number 1 network
-Denying Foxtel's chance of increasing their market share in NSW/Queensland
-Making a profit on resale.

Even if Seven does not win the rights, they will still break Nine's and Fox's First and Last rights and force the other networks to pay overs. A crucial factor between a low figure (below $1b) and a high figure is Seven's involvement as they will step on everyone's toes.

and what happens in the real world when

1 the other networks giggle and don't want to buy the on sold 7 games and they HAVE to try and show 8 NRL games a week + 4 AFL games + V8 Supercars and sell the rights for SFA under the use it or lose it provisions.

2 the NRL grow a brain and not sell all the games to a FTA broadcaster who may or may not be able to show them all or on sell them.

there are a number of possible scenarios for the rights, pretty much all the sensible ones involve a pay tv provider taking at least half the weekly games.

 

[RLNY]

Rugby League can attract double the audience on television, but there are much fewer opportunities for advertisers to buy airtime and the FTA networks to generate revenue off the broadcast rights asset. This reduces the asset value and the prospective $$$ the NRL can receive from its sale.

The higher numbers mean shit if the NRL can't find a way to exploit them and make it more attractive for the FTA broadcasters to make some decent coin out of it.

Big boys play with money, not feel good numbers.

I see your point. I don't think 7 will ultimately get all the games. It will come down tio either a joint 10/Foxtel bid or a combination of 2 FTA networks and Foxtel getting the rights for the games.

 

[docbrown]

What's the issue with 7 and Premier Group working together? I didn't think it would matter as long as Fox Sports has their games.

I would say the main issue with 7 and Premier Group working together is that 7 probably would not want to simulcast games with Fox. In addition, if 7 gets all the games and onsells them, Foxtel would be in a dogfight with 2 FTA bidders to get any games at all. So, I would say 7 getting the rights would be the worst case scenario for Premier Group.

Can you imagine Seven getting all the games.... It would destroy everyone....

So basically 7 is going alone while 9/10 bids could be joint with Fox? Makes sense.

I can't imagine Seven wanting all 8 games, outside of getting them purely to on-sell them.

Seven is not going to keep all the games for themselves if they do get the rights. However, if they do get them, I could see 7 keeping the Sunday doubleheader, Origin and maybe a couple other games like tests and City vs. Country and onselling the rest.

In this scenario, 7 would:

-Have a massive Sunday news lead-in with a northern/southern split of NRL and AFL.
-Be guaranteed of winning 3 weeks by having Origin and denying that advantage to any other network.
-Denying 9 and 10 exclusive NRL rights and the potential of rebuilding network share by having exclusive NRL rights.
-Soldifying its position as Australia's number 1 network
-Denying Foxtel's chance of increasing their market share in NSW/Queensland
-Making a profit on resale.

Even if Seven does not win the rights, they will still break Nine's and Fox's First and Last rights and force the other networks to pay overs. A crucial factor between a low figure (below $1b) and a high figure is Seven's involvement as they will step on everyone's toes.

Those are all pretty logical assessments.

 

[beave]

I love it when you talk like that Doc..........

 

[nqboy]

and what happens in the real world when

1 the other networks giggle and don't want to buy the on sold 7 games and they HAVE to try and show 8 NRL games a week + 4 AFL games + V8 Supercars and sell the rights for SFA under the use it or lose it provisions.

2 the NRL grow a brain and not sell all the games to a FTA broadcaster who may or may not be able to show them all or on sell them.

there are a number of possible scenarios for the rights, pretty much all the sensible ones involve a pay tv provider taking at least half the weekly games.

Fox can't afford to be without NRL, they would have to buy off 7.

 

[Canucks]

AFL opening game, a stand alone game, a game that was promoted for 3 years, a game with the biggest buildup I can remember, drew 1.148 million nationally

http://www.crikey.com.au/2012/03/26/afl-nrl-pay-tv-fta-watch/

NRL opening game 1.289 million, with 5% of the build up....

 

[El Diablo]

AFL opening game, a stand alone game, a game that was promoted for 3 years, a game with the biggest buildup I can remember, drew 1.148 million nationally

http://www.crikey.com.au/2012/03/26/afl-nrl-pay-tv-fta-watch/

NRL opening game 1.289 million, with 5% of the build up....

according to the AFL troll in TFC nobody in Melbourne, Adelaide or Perth was interested in the season opener :lol: